I remember when I started out in business and how naive I was. I had all these images in my mind (which many have actually come true in all fairness) ranging from the type of clients I get, the type I life I would lead and the virtues of being independent.
One big thing I got totally wrong was the idea of success. I had this image in my mind of myself reaching this ‘magical point’ where all of a sudden everything would be successful and awesome. Of course I have never reached this magical point (and I bet Bill Gates & Donald Trump are still searching for it) and have proven the old cliche of success being a journey and not a destination.
That is very true for me and in reflecting on these learnings it has been that in my business. Sure, I am very successful and highly regarded around town and what I have learned is the amount of effort it takes to remain successful.
At times in my business I have plateaued, not moved anywhere and in key areas I dropped the ball. Of course I have picked it up lately and am highly regarded as ‘being in the zone’ now.
The big lesson I learned and have practiced lately is the importance of ‘staying successful’. Anyone I think can go and pick up a few big clients and pretend they are awesome and I have seen many like this still come and go. For me it’s important that we survive the long-haul and the reality is totally true, it takes work to stay successful.
The includes doing a great job with your clients, staying ahead so your competitors don’t take you out, staying fit & healthy (who would listen to a fat Marketing Mentor?) and staying connected with the community.
For me, too many people focus on ‘success’ in the now and reach a point – then tragically bounce back. I have learned the direct opposite – we want to stay successful at all times. My advice and thinking? Never get complacent. Keep at it, smile and you shall enjoy it big time.
Thanks for the read, I love shares and stay awesome!