It was only recently I was at a powerful Business & Marketing event. I was busy setting places, getting the part of the room ready and also getting myself in the zone to deliver the materials with strength.
Just several days before I had being doing lots of research to the Marketing Materials in the workshop. It was a mixture of industry, desk research and from my own analysis of what was working for my hundreds of clients, friends and of course in my own business.
As I was ironically reflecting on this; an extremely intelligent, powerful and perceptive individual attended. I could instinctively sense they were quite a strong leader and we instantly connected and started business, life in Sydney and everything else in between.
The next day we were able to fit in a fast paced business breakfast to discuss outcomes and I started getting to know the dynamic Suzie Nguyen from Sydney Vital Cancer Research. Suzie immediately struck me with a heart of gold and I started to learn and appreciate the amazing work that her organisation does.
Interestingly, Sydney Vital does what is called ‘Translational Cancer Research’ – this means that they move research from the laboratories into patient cares. They are based in the Royal North Shore Hospital in Sydney.
In doing other work in this space as well; I always find it absolutely fascinating in how the Business / Marketing side of Cancer Research works. Sydney Vital is funded by the Cancer Institute NSW, the University of Sydney and any supporters that want to help such an organisation.
As Sydney Vital produces more research, generates more breakthroughs, becomes more known and respected; the more funding it can attract to help it do even more great works. As a marketer (with an Applied Science background) I find this an incredible and admirable endeavour and Suzie Nguyen is an amazing character for being part of this.
Marketing to the community, potential donors and even universities is what helps to accelerate the powerful medical research. I find that quite incredible and from LinkedIn, to Facebook, to Blogging to a powerful website – all is required to drive funding to keep the researchers researching.
My lessons and thinking from the awesome Sydney Vital & Suzie? Marketing is a powerful discipline and it’s quite humbling when you can see how this skill is actually part of beating cancer:
- No money, no research – more money, more research. It’s that simple.
As a ‘cancer baby’ as well, my awesome mother (who is very strong and with us today God Bless) had suffered near terminal cancer multiple times in her life. She is way stronger than cancer and I don’t know anyone whose life hasn’t been negatively touched by cancer is some way or another.
Sydney Vital Cancer Research is amazing and I love their work, learn more about them here.
Thank you for the read and thank you Suzie for your awesome contributions to Medical Research!