I think we are all very wonderful good looking people (lol)
It’s 3:10PM Friday as I write this on a ‘Coffee Bar Bench’ overlooking the fast paced and happening World Square in Sydney CBD. I am one of those ‘cool’ guys (I think I’m cool lol) with a Microsoft Surface Pro 4 tapping away like I normally do.
Interestingly I just had one of the best healthy lunches I have had in a very long time with my old pal Mitch Tilbrook. For the record, Mitch is this very good looking guy that I love catching up with.
We met for lunch at the Sticky Fingers Kitchen & Bar and it was just fantastic. Besides looking beautiful, the awesome waitress (who we found to be Chelsea) was amazing and she did what a Café Host should do – make you feel good and make you feel at home.
Then we ordered our premium healthy salads. Then we ordered coffee and dessert and it was all 5 stars. We loved it, it was a Premium Experience and talking Marketing / Business, it made our catch up really fun and worthwhile.
Over the many years I have worked in business and marketing; I have found that premium businesses always win in the end. Sure, you can try and be cheaper, but that usually fails really badly.
The clients and businesses I have worked with that are the most successful offer PREMIUM high quality products, services and experiences. When you market them well, people love it, they keep coming up, they tell their friends and the business just keeps growing.
Even though I am a Marketer; I am the first to say that before you market – please make sure you have your business in order and have top quality. When you do, the sky is seriously the limit.
My advice and thinking? Premium Experiences matter. People want them, I want them and people are willing to pay for them. Sticky Fingers in Surry Hills is just a perfect example of that.
Love your work, go hard, and deliver the best quality! Thank you Mitch + Sticky Fingers. More to come.
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