Archives July 2015

Success: One Small Step at a Time!

Watching my awesome friends succeed is very liberating and educational - it's all lots of 'Small Steps' and 'Small Wins' adding up along the way....

Watching the Awesome Emma Perrow, Jacqui Whiteford & Martha Arifin suceed is very liberating and educational – it’s all lots of ‘Small Steps’ and ‘Small Wins’ adding up along the way….

Hello Awesome People!

It’s been an awesome four years now I have been in business and things are really coming together for myself (and many of my awesome clients & colleagues) in a powerful way.

From the early days of myself calling businesses out of the blue inviting them to 4Networking Liverpool meetings (my first successful networking group – yay) to today of building Online Residual Income & Running Seminars, it’s been an awesome life changing journey of many small steps.

Looking back and reflecting on how things have played out, it’s been tons of little actions everyday that have added up to my end results. From attending meetings, the hundreds of coffee chats, the live webinars and the like – all things have added up to my results of today.

While passing through and visiting one of the 4Networking Groups, it was a rare shot when a few of us were all in the same place. The Awesome Emma Perrow, Jacqui Whiteford & Martha Arifin are fantastic colleagues who I have been lucky to work with in all different ways (I had to grab a quick selfie!).

We have talked about everything from websites, to graphic design, to pitching, to strategy, to developing residual income and it kind of dawned on me today after taking this great selfie and considering what “Success” is actually made of.

I think it’s natural to think of ‘the big thing’ or ‘the silver bullet’ that is going to turn our lives & businesses around.

My experience in working with now thousands of people (and hundreds on a one-on-one basis) has been that this is rarely the case. It’s tons of little things that add up each day to an accumulated win.

Sure we get some massive wins and have big projects – but it’s all the little things we have done right before it that has set us up for that great success.

My advice and thinking? Don’t always be looking for the ‘one big thing’ as you can be searching forever. Look for the little actions & improvements you can do now to improve your situation.

Each of these add up to a one day massive win….Trust me on that one!

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.

Windows 10 and Microsoft’s Comeback…

Upgrading to Windows 10 has been a busy rush - but worth it. It's one top platform and you can see Microsoft taking over one PC at a time...

Upgrading to Windows 10 has been a busy rush – but worth it. It’s one top platform and you can see Microsoft taking over one PC at a time…

Hello Awesome People!

It’s been a very long few days for me with the release of Windows 10. It’s been a ‘Free Upgrade’ to all of us who were stuck with that darn Windows 8.1 or even to our Enterprise friends who may even still be using Windows 7.

I have been busy upgrading my systems, learning the system architecture (i.e. fancy Consultant talk for ‘Playing with it’) as quickly as I can, had my old PC die on me and been also sitting back and thinking of how far Microsoft has come in the past few years.

Windows 10 is already getting very positive reviews (with little downside) from many including myself and this is even more confirmation that it’s going to help turnaround Microsoft in the Operating System space.

I have always been a Microsoft, PC supporter and usually have poked fun at Apple. For a few years, Apple really owned the market. I use to have some iPhones, had an iPad and spent countless dollars on iTunes.

Interestingly now that Apple really sucks and putting aside my bias for the moment – people on both the Pro-Apple & Pro-PC side of the fence have both pointed out Apple’s loss in innovation. This was very evident from the tragic death of Steve Jobs (who I think is awesome) and nothing really ‘new & impressive’ has come out. Many including myself have even described Apple as no longer a ‘Technology Company’ but a ‘Marketing Company’.

I think Microsoft really sucked for a few years and really got left behind in many core areas. Apple & Google really lead the way and a few years ago, thinks really changed when Bill Gates got back into the company and put in new competent leadership.

Since this turnaround, Microsoft have released a stack of impressive winners (far outweighing their losers).  Windows 10, Buying Minecraft, XBOX One, Microsoft 365, The Surface 3 & Surface 3 Pro, Windows Gaming, Acquiring and Upgrading Skype etc – these are just some of the awesome wins that have come out of them.

Microsoft have become a very ‘Hot’ company and in a way I feel rewarded for being a ‘Faithful Follower’ those many years. I think Windows 10 is a hit and we are going to see Microsoft really take over again and own the Market in many areas where they may have almost been squeezed out.

My big lesson from this is the ‘Rise & Fall & Rise & Fall’ that many companies go through. I have done the same thing and for me – I always want to be pushing the ‘Innovation Wagon’ so I stay in front and keep growing. It’s great that Microsoft is making a comeback – but wouldn’t it have been great if Microsoft didn’t slip so far behind?

Sure, you get people overtaking each other here and there – but being left behind is never a good move. So here’s to Microsoft, the Windows Team & Bill Gates – if I was them, I would be very happy right now….

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.

Once being a “Destitute D!$KHEAD” to being a Successful Entrepreneur!

The Awesome Greg Standen asked me a potent question of 'How I did it?' - It was a pleasure answering!

The Awesome Greg Standen asked me a potent question of ‘How I did it?’ – It was a pleasure answering!

Hello Awesome People!

Every now and then I get asked the question of “How did you do it Edward? How did you go from a nobody two years ago, to being the one that people know and talk about?”

Many consider me a ‘Success’ which part of me still finds incredibly strange. Part of me still sees myself as the ‘Unemployed’ loser who couldn’t get work in Sydney and these days I still pinch myself for all the awesome people supporting me, helping me and of course reading my blog (such as you!).

Today I met with the Awesome Greg Standen who is a fine Marketer (from a Telemarketing background) who I have a great deal of respect for. He is a man that may be known for being in a ‘Wheelchair’ – but make no mistake, he is more active that most so called ‘Able Bodied’ people I know. We met up today and we were working on some great business items and he asked me a potent question, “Edward how did you turn your finances and life around?”

During that conversation I labelled myself as a (and I quote myself directly) a “Destitute D!$khead” and although it sounds like I may be being hard on myself – it’s true! It wasn’t that I ran out of money and had lived in my car – it was that I sat there I felt “Oh woe is me” and felt sorry for myself.

I made some massive mistakes during the GFC some 8 years ago and it wasn’t so much “I stuffed up” but I criticize my former self for being so down about it and not turning my life around earlier. I eventually did – when I turned 32, I really started to turn my life around and in answering Greg’s question in this blog, in once sentence this is how I did it:

– I stopped feeling sorry for myself. Accepted what happened. Came up with a great idea. Took massive action. Made it happen. 

That is simple as that. I went from someone ‘thinking & talking BS’ to someone who got stuff done. Surprise, Surprise – some years later I am successful and considered a leader in my field.

My advice and thinking on this one? Take action. Get what you have to done ASAP and kick butt. Don’t feel sorry for yourself. Feel sorry for your opposition for the pain you will bring them LOL

Love your work, thank you Greg for the great question & Stay Awesome!

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.

My Top 7 Favourite & Most Profitable Online Marketing Strategies!

It was inspiring having a fine lunch and share ideas with Awesome Online Marketers such as Katina Beveridge. Of course she has great taste in coffee mugs too!

It was inspiring having a fine lunch and share ideas with Awesome Online Marketers such as Katina Beveridge. Of course she has great taste in coffee mugs too!

Hello Awesome People!

Today was a rocking day. I connected with some awesome business people, gave lots of referrals to my channel partners and had some great meetings with incredibly inspiring people. One of them is a very kind, intelligent and considered Online Marketer by the name of Katina Beveridge (pictured).

She has some impressive skills in the Social Media, SEO & Content Creation Space and we spoke about tons of cutting edge ideas. It was such an inspiring conversation and she asked me a great question ‘Edward, what are your favourite strategies for getting more clients?’

I not only answered her, but I also wanted to share with you wonderful readers my favourite Top 7 Online Marketing Strategies that have personally kicked butt for me and been incredibly kind moves from the viewpoint of my bank account. Enjoy the following:

1) A Beautiful High Converting Website: The foundation of everything. Having a kick butt website that converts incredibly well has been very powerful for my business. After all, you got to send traffic somewhere and you want them to convert!

2) Facebook: Facebook is a massive part of my marketing campaign and has been a hit. To filling Live Webinars, Workshops and getting clients – putting out great content to inspire has been awesome for me.

3) LinkedIn: The perfect combination to real world business networking. I go to events, meet people, add them on LinkedIn and stay connected.

4) Blogging: You are reading this now! Blogging has been a top strategy for getting people engaged in my brand and helping influence them to become clients over time.

5) Email Marketing: Weekly email marketing has been a total hit. My database is almost a very high quality 1300+ now and it’s done wonders for my business and what I do. I send out information and great content to get people connected!

6) Live Webinars: Using Citrix GoToWebinar this is a perfect strategy! I get anything from say 15 – 40 people live on each webinar and it’s a great chance to share great information and offer them a strategy session. I totally love it!

7) Integration and Mixing it all together: If I say write a blog, it may go out in a newsletter and will go through my Facebook & LinkedIn. This has been awesome in that one piece of inspiring content can be shared many times.

In short, these strategies have been a hit for me and I have totally loved it. The Awesome Katina Beveridge inspired some great ideas and love her work.

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.

Getting Up to No ‘Naughty Stuff’ and the Small World of Sydney!

You just never know who is watching! A trip to get a coffee (even in Sydney) results into bumping into an old friend...

You just never know who is watching! A trip to get a coffee (even in Sydney) results into bumping into an old friend…

Hello Awesome People!

It’s been about 4 years now I have been walking the beat of Sydney. Not as an Undercover or Federal Agent from my old days, but as a Marketing Mentor (way more dangerous, give me a drug bust any day – LOL).

I could almost be anywhere across town and I will run into someone I know. From having a colleague sitting next to me during a trip to the Blue Mountains on the weekend, from having clients standing in the grocery line with me – right through to this morning having an old friend go past while I was buying my Monday coffee trying to ‘restore my sanity’.

The old friend was a woman by the name of Lorna Hollinger. Friendly, kind and someone who helps women (and I quote) “Get their S#!T sorted out”.

I was in a bit of a ‘Monday Morning Daze’ as I waited for my Middle Eastern friend to make my Long Black this morning. Lorna went past the coffee shop, we connected and I ended up walking her to work nearby in Parramatta. As we connected I instantly tweaked to how big Sydney is yet how small it is. With a population of 4.8 Million and more suburbs than you can poke a long stick at, I am blown away to this day of who knows who in the business community and the interesting ‘Sub-Culture’ it forms.

If I after a few years can bump into people at least twice a week randomly walking down the street in almost any suburb – it shows you really the ‘Birds of a Feather’ in how similar minded people visit the same places.

This brings me back to the importance of the NO NAUGHTY STUFF policy that we should undertake in the Sydney community. I don’t just mean this in terms of say what you’d expect from a Federal MP or a Rugby Player over the weekend in terms of visiting certain ahhh – places that offer, ahhh – after hour services, but also in how you treat people.

I had an interesting one recently with someone who tried to rip off one of my clients some time back. At the time they kind of laughed at me, but now I am a ‘somebody’ they are trying to be my best pal. I had someone who once bailed on me and refused to pay an invoice and guess what happened? A potential client asked me what I thought of them.

This makes a big point, NO NAUGHTY STUFF even in big cities like Sydney (double, triple or ten-fold this thinking for smaller cities & towns). People know people and it doesn’t take long to be known as someone how people cross the road to avoid or offer to buy a coffee and shake ones hand.

My advice and thinking? Like me bumping into Lorna Hollinger this morning, you don’t know who is watching. So be a good boy or girl!

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.

 

The Ones on the Edge and The Parramatta Mission

The Food Line at the Parramatta Mission 'Chirstmas in July'. It was inspiring and full credit to this team and our photo-bombing friend!

The Food Line at the Parramatta Mission ‘Chirstmas in July’. It was inspiring and full credit to this team and our photo-bombing friend!

Hello Awesome People!

My Friday was a very inspiring, yet very emotional journey of exploring my own past, my own charitable nature and seeing ‘the truth’ that can be somewhat disturbing.

I was very lucky to have one special lady register me for some volunteer work at The Parramatta Mission. They are an elite team of charitable givers who help people ‘on the edge’ in our society from the local area and surrounds.

Being ‘on the edge’ can be defined as many things – all equally tragic. Be it someone who is already on the street, someone who is a few twists of fate from the foot-path, someone whose life is coming apart and even isolated elderly and immigrants in our own community.

They put on this great event titled “Christmas in July” and the mission was calling for volunteers to help. I never quite realized the emotional impact of the event until I was in the food line (pictured). There was a range of great foods all lined up, we got ready, got quite a dramatic pep talk from their leader Keith Hamilton and then the doors was opened and they came in. It was a fine lunch put on for people who really need it.

I was manning the drinks side of things (as there was limits to what was available) and you had lots of people coming through who you can tell are on the edge and haven’t exactly been eating well (if at all).

There must have been at least 150 people who went through and when I was sitting there observing them it got me thinking about how lucky we are. I have had some limited encounters with homelessness personally (Post Traumatic Stress Disorder ‘PTSD’ isn’t a lot of fun) and watching these people down on their luck come through actually worried me quite a bit. It was only a few twists of fate and I could have easily been one of them.

From my own personal injuries, I was very ill for some years and even though I had a high flying Corporate Life, all things came crashing down for me very quickly in the GFC. There were some times where I really was on the edge of basically losing my mind and it took a lot of focus and thought at some points to not totally go insane and wind up one of the people visiting a place like Parramatta Mission.

I couldn’t help think of of the dark alternate future and think ‘What if I was one of them?’. It was a disturbing thought but it was also very liberating in the sense that there are people like Parramatta Mission around.

My lessons from this? Wherever you are in business in life there are people always doing worse than you. It gave me a unique perspective seeing many people on ‘the edge’ and in a strange way it motivated me a lot more in my own business and life.

Most of us have our challenges, but we also have it pretty good. I think the key thinking is how do we best play the hands we are dealt. I think many of us are lucky to be where we are. The question is what do we do with it.

Thank you again to the inspiring Parramatta Mission – changing lives one meal at a time. Feel free to check out their website, I bet they could use a donation 🙂

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.

Harvey Norman Targeting Business to Business – With Impressive Technology!

Edward, Martha & Mervat at the Harvey Norman Auburn Superstore. Harvey Norman are making a big push into Business. Stay tuned and watch this space!

Edward, Martha & Mervat at the Harvey Norman Auburn Superstore. Harvey Norman are making a big push into Business. Stay tuned and watch this space!

Hello Awesome People!

Over the past 6 to 12 Months the Awesome Martha Arifin & I have been very lucky to work with some very cool businesses. From Malaysia Airlines, to the Northern Sydney Institute (part of TAFE NSW), to KPMG and also cool mid-tier concepts such as Success Women’s Network – it’s been great being witness to top ideas from fine business people.

We have just started helping out one fine operator by the name of Mervat Labib. She has a long career in IT and heads up the AVIT (“Audio Visual Information Technology”) Business Development Team at the Harvey Norman Auburn Superstore (covering a large chunk of Western Sydney).

Martha & I met the friendly wonderful Mervat at a Business Expo and from there as you know ‘The Rest is History’. We spent time with her talking Business to Business Marketing & Selling so she can help local CFOs, CIOs and ICT Department Heads get exposed to Harvey Norman’s fine IT offering.

It was a fascinating meeting and if you told me a few months ago that Harvey Norman was growing in the business to business space I would have laughed at you. But now I am laughing at myself in the respect that they are doing it and getting traction at an impressive rate.

The Harvey Norman Auburn Superstore is totally massive with the AVIT section containing equipment in what would amount space wise being several basket-ball courts joined together. Retail is of course a very tough gig these days (thank you Internet) and the fact that Harvey Norman is targeting the Business market I think is a very clever strategy.

Business people usually have money, can obviously purchase a large quantity of units compared to say a home user and also have a greater repeat buying cycle (e.g. they are more likely to get the latest phones quicker being reliant on it’s features and productivity improvements).

It will be interesting see how this plays out and a totally clever strategy!

Contact Mervat at Mervat.Labib@au.harveynorman.com if you need some fine technology and watch this space… I am sure there are plenty more great things to come!

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.

Being Generous: One of the Best Marketing Strategies Ever?

Being 'Generous' is not only the right thing to do, it's one profitable marketing strategy. Trust me on this one...

Being ‘Generous’ is not only the right thing to do, it’s one profitable marketing strategy. Trust me on this one…

Hello Awesome People!

You probably don’t need me to tell you that we live in a competitive world today.

Be it from the workplace, to getting into a lift during peak hour, right through to pitching to clients – living in a big city (like Sydney) is a testament to competition & capitalism.

I spent lots of time in Sydney CBD and you see all extremes of capitalism playing out. From cool retailers competing for your dollar, to the ‘Not Annoying at All’ Charity collectors harassing you in the street – as a Marketer you see some really good stuff play out over and over again.

One key trend we deal with all the time are people being worn out being ‘Asked for stuff’. This is especially a big challenge for those awesome people marketing charities. There is a lot of competition for getting people to donate and you often get ‘Donor Fatigue’ being that people are over charities or they have already given and don’t feel like giving anymore.

I think this all comes down to a bigger issue in that people (including me at times) can feel like the world is always just asking for stuff and giving little in return.

This sets up my whole argument, what if you did the opposite? That is – in your business found a way to give to people for free / low cost in a commercially viable manner? What would that do people’s heads? How cool would it make you look?

Well, I know the answers to these questions because that is how I built my successful business and I have advised many awesome clients to do the same with amazing results. I have been giving away my thinking, ideas and strategies on the house for years through things such as this blog you are reading now, coffee chats, Live Webinars and Free Live Events (such as our highly acclaimed ‘Profitable Marketing Forum’ that was on yesterday).

Every time I have given away something, I have always been rewarded back much more and it’s awesome. Besides it being good from a spiritual viewpoint, talking pure dollars & cents – it’s been a vital strategy that makes logical sense.

Let’s put it this way – you are say wanting to hire someone to help you in your business and both visit you in your office:

– One comes in and hard sells you, doesn’t give anything and messes you around – unless you sign their contract of course.

– The other is kind, helpful, gives you some tips on the house that solves some problems.

It’s pretty obvious who you would hire and the latter person has been the avatar as to how I have built my own business over the years.

My lesson and thinking from all this? Being ‘generous’ is a great marketing strategy. The more you give is the more you get. Try it and I promise you will love it (and help people at the same time). You may consider common approaches such as Live Webinars, Free Events and even a blog – perfect examples of this!

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.

Successful Live Events & Why you Run Them at Places like Novotel Sydney Olympic Park!

The Novotel Sydney Olympic Park is a great place to run events. A Professional, Beautiful and Relaxed Venue full of awesome people. Oh yeah we love it!

The Novotel Sydney Olympic Park is a great place to run events. A Professional, Beautiful and Relaxed Venue full of awesome people. Oh yeah we love it!

Hello Awesome People!

It’s 10:34PM and I am writing my blog. You may think I have totally gone insane for blogging this late at night and I can assure you of two key points.

Firstly, yes I went insane long ago. Secondly, we had such a great workshop, being our first highly successful pilot of our ‘Profitable Marketing Forum’.

When it comes to hosting events, the ‘Free’ model has always appealed to me and been incredibly successful. There are a lot of reasons for that and I get asked about them all the time.

Many of my clients see our free events in action and rightfully want to do their own versions of them (which I think is great).  They work and I think are truly win / win.

You are giving free content / ideas to help people and you are getting hired at the same time. How good is that?

When I am advising on this issue, I then get asked the next question:

– Edward, I have found Cheap / Lame Venue A – do you think I should do it?

I am the first to shut people down in this regard and say NO NO NO – you want an awesome venue to hold your event. My Venue of choice has always been (and remains even more so to this day) the Awesome Novotel Sydney Olympic Park.

There are a lot of reasons for this and in very short simple terms, this is why I always say get a great venue when you are holding events:

– Would you hire someone who puts on a ‘Free’ Event at a lame venue?

When I ask this question, I get lots of squirming but eventually an intelligent ‘No Edward, I wouldn’t’. This then opens another conversation / question, ‘Edward, why the Novotel Sydney Olympic Park?’. I have lots of reasons and here are my Top 7 favourites:

1. The Area is beautiful. Sydney Olympic Park is very impressive.

2. The Parking is great and abundant.

3. The staff are really nice.

4. The Hotel has tons of space so it can be busy and you have a great run.

5. The rates are very fair and very reasonable (just ask them).

6. It impresses people.

7. Novotel is a great brand – a competitive, impressive, beautiful setup that’s enhanced by Sydney Olympic Park.

So there you go – you want a successful Live Event? Once you got the concept right you need the right venue. I was lucky to have great people like Patrick, Nikki, Pang & others help me out there too.

Thank you for the great vibes, book at the Novotel (no they aren’t a client and I have no bias)

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.

OH MY CAWD! The Fun of Fear, Excitement, Smiles, Fun & Success!

Oh My Cawd! Being stressed can often lead to high joys and excitement very quickly. Enjoy the read, love your work and thank you Chris Walsh for being a Trooper!

Oh My Cawd! Being stressed can often lead to high joys and excitement very quickly. Enjoy the read, love your work and thank you Chris Walsh for being a Trooper!

Hello Awesome People!

As I write this article I am getting ready for a one fantastic event that Martha Arifin & I have been working on for months now. Tomorrow is our Free Half Day Workshop ‘The Profitable Marketing Forum‘ and we are ready with a great group of Awesome Attendees going to join us.

Even though I have previously run quite a few workshops, I always get a ‘bit of nerves’ which very quickly turns into excitement. Workshops, Live Seminars and the like are always great opportunities to get a massive win. From helping people, getting your name out there, giving out free content and people being impressed saying “Yay – I get you now and I am going to hire you” – I have always liked the massive build up & calm down after an event.

Right now is the ‘Build Up’ for me with all aspects in place and getting ready to let it all play out in profitable style. If you run events of this nature (say the Free Workshop / Seminar Model), you can understand that it’s hard work! Today I am definitely getting more organised and better at these things in comparison to my first ones years ago – phew they were tough work at the start!

What I find very interesting about practising and building one’s skills and experience is how hard things are to do for the very first time. So many learning curves and on so many levels! My first workshop almost killed me and now I find it to be quite energizing and exciting.

My best analogy is learning to drive a car for the first time. To me these days, driving everyday is about as stressful as buying milk or brushing my teeth – but when I first got my learner’s license? It was a daunting, terrifying and sweat covering experience in terror. LOL. From my mother (who is awesome) yelling at me for stuffing something up, not seeing a car out of the corner of my eye, being scared of hitting someone and the like – Oh My Cawd! How Stressful…

Exactly that OH MY CAWD! is my first initial response to trying new things and going through new situations, it can really stress me out. I think for all of us, the first time doing anything takes courage and risks, which can be really tough, but as we get more practise, the second and third time will just get easier.

We know the game, we have a reference point and as ‘Muscle Memory Goes’ – our sub-conscious mind is ready from the first experience ready for next time. So god luck next time you do something for the “First Time”, and remember that it will only get easier 🙂

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.

The Profitable Marketing Strategy of Owning a Cat!

Owning a Cat makes you more money. Really it does! At least read my argument before completely writing me off as a nut job LOL

Owning a Cat makes you more money. Really it does! At least read my argument before completely writing me off as a nut job LOL (this is “Honey Cat” pictured).

Hello Awesome People!

If you have clicked onto this article and are reading it, I bet you are either thinking this is “Just Clickbait to get me to read this article” or even think I maybe have ran out of Blog Topics to write about…Ha!

I can assure that both of those points may have some truth to them, however the bulk of this article is based on sound judgement and reasonable wisdom. I have been proud to love and look after many cats in my lifetime, (in various households) and today I have my own Cat named “Honey Cat” or “Chairman Meow” as I like to call him.

He is a great cat whom my better half and I fell in love with and rescued from the RSCPA Shelter recently as a very young kitten. And for me, having a cat really keeps me sane.

Working in a Small Business by yourself (especially when you have tons of alone time) from home is wonderful and awesome – and yet sometimes it can be quite lonely. I don’t mean that in some extreme depressive sense or anything like that (as working from home rocks and I love being an entrepreneur), but more in the respect that your home can get very quiet at times and sometimes its good to have a stress relieve and a bit of a distraction throughout the day.

When I first moved in to my new place a few months ago, I worked in silence and there was ‘No Cat’ and during the day it was very very quiet, including me ;P. Sometimes it was just boring, but from the day “Honey Cat” moved in, it’s been totally awesome! He chases me around, I look after him, he sleeps with me / on my lap and the attention I get from him (and give back) really keeps me sane, mellow and relaxed.

There are also of course the countless studies about pet owners being happier human beings, more focused, mentally healthier and the like,  and I totally agree! If you have a cat, it’s very hard to get lonely (hence the ‘Crazy Cat Lady’) and I find that “Honey Cat” really keeps me smiling all the time, be more productive during the day and gives me a greater flow of creative ideas.

So bringing it back to being a Small Business Owner & Entrepreneur – in answering the question “Is a Cat a Profitable Marketing Strategy?”, I SAY YES!

Anything that keeps you focused, smiling, productive and generating new ideas is totally awesome and totally worth it. Not to mention how cuteness is great at generating online social media attention!

My advice and thinking? If you are working from home and are feeling flat, stressed, quiet or even lonely – get a great pet that you can connect with. The pounds & the RSPCA have an endless stream to give away (tragically too, the ones who don’t get adopted usually are terminated)at a low cost, so it’s a great place to rescue a poor animal off ‘Death Row’, learn to care for animals and have fun at the same time. They have animals of all sizes and shapes to suit your preferences, and most of the time these animals have not been through any hardship or mistreatment, they just really need a new home.

Here is to Cats! Yes, I am now officially the ‘Crazy Cat Man’!

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.

 

“Wanna be successful in business? Great. Get NAKED!” – Guest Blog by Phyllis Foundis

Phyllis Foundis is compelling off camera, on camera and in words. We are lucky to have her blog right here on 'The Edward Files' - enjoy!

Phyllis Foundis is compelling off camera, on camera and in words. We are lucky to have her blog right here on ‘The Edward Files’ – enjoy!

Hello Awesome People!

It was only just recently I had the massive honour of Mentoring Public Speakers at TEDx NSI. My clients and friends ‘The Northern Sydney Institute’ (NSI) took the High Risk / High Reward honour of hosting one of the famed TEDx events.

They thought of who they could put their speakers in the trusted hands of – and they said me! (yay, awesome!)

I remember the day – the stress, the focus, the preparation and I remember everyone having Skin in the Game. From the Year 10 Level students doing work experience to the head Board Members of NSI – if this went bad it would be bad for everyone.

Even me, I was working very hard on impressing my client and at the same time, mentoring a squad of great people with ideas worth spreading, making sure that they were ready for the big day. One awesome character I met was Phyllis Foundis. When I first met her, I said to myself “She should be a TV character” and what do you know? She has previously had her own TV show and currently is cooking up something (now I can’t tell you more than that…)

I met up with Phyllis post TEdx, instantly connected and I was honoured when she said she would like guest blog on the Edward Files. She wrote an amazing piece I’d love to share it with you awesome people:

“Wanna be successful in business? Great. Get NAKED!” – Guest Blog by Phyllis Foundis:

Telling the truth is overrated. Honestly. And no, this blog isn’t about telling lies, no matter how white or sweet they may be. It’s actually about intimacy. Yes, even in business. Correction, especially in business.

When Edward asked me to write a piece for this site – intimacy was the first word that sprung to my mind. Okay, two words: intimacy and connection.

In my opinion – and certainly in my experience – if you can connect on a visceral level with a client – potential or existing – suddenly you have a genuine edge over the competition. And when I say visceral – much as I love that word and all it connotes – I’m not talking about hugs, kisses or other physical intimacies – though if that’s your speed in your line of business, who am I to judge? (!) No. Getting intimate with strangers is all about truth.

Your truth.

You see, the truth leaves me cold. At best it’s bland, generic, impersonal and at the other end of the spectrum every thought leader and his copycat is confessing the crap out of it at events, meetings, status updates, tweets.

How many times have you heard –

‘To tell you the truth…(insert some generic blah-blah here).’

I question, the authenticity and originality of said honesty. Is it a recycled opinion? Something you think clients want to hear?

The truth doesn’t interest me – and deep down it doesn’t turn your clients on either – not if they’re being honest. And herein lies the core of my argument.

Being truthful with yourself about who you are and what you’re offering to your industry is all about getting naked. It relies on asking yourself the biggest, hairiest questions before your clients beat you to it – and choose your competition instead.

Why are you in business? What is it about your service or product that contributes to the world, to connectivity – heck, humanity? Deeper than you wanted to get? Perfect. Not deep enough? Bring it on.

Basically, it’s another way of asking yourself – what is your ‘why’? Simon Sinek illustrates this brilliant line of thinking in his popular TED talk.

The other day I was sitting in a big office opposite an influential TV executive. I could’ve schmoozed. Told her what I thought she wanted to hear about someone like me – a 40-something emerging producer with a few show ideas that may or may not fly. But I laid my truth out like a colourful piece of handmade craft only a mother could love (!). And… she didn’t reject me! I felt light as air – albeit slightly terrified which is normal for this terrain. And human. (I’m no Wonder Woman – in spite of my blatant lust for red boots).

And while we’re on the subject of super powers… every time I’ve inched out onto that limb and told my truth great things have happened… delicious opportunities crop up and some of the most supportive, selfless people I’ve ever met walk into my life – in other words, my tribe shows up.

You’ll know your tribe when you meet them – and they’re not necessarily related to you – in fact, often times, they’re not. Your tribe are the selfless folk who truly ‘get you’. And their adoration of all that you stand for will come in all sorts of guises… clients will move deadlines, shift budgets just to work with you, managers or industry leaders will reach out totally unannounced, inspired by your vision and business ethos. It’s almost effortless. But never accidental.

So. The truth…

You can stretch it. Varnish it. Embellish it. Be economical with it. But spouting some revelation ‘outside’ of who you really are simply because you believe that’s the gospel clients buy – is selling yourself – and your business – short.

Ultimately, anything other than your story will always, always feel at odds with you – that naked, unrepeatable, flawed, fabulous you!

And ain’t that the truth?

BIO:

Phyllis Foundis is a writer, producer, story hoarder and a multi-award-winning TV host of Foxtel panel show, Foundis, a talk show for men, by men and those who love ‘em. A recovering advertising copywriter, Phyllis performed in her self-penned, one-woman show, the virgin club on London’s West End, the Edinburgh Festival and Melbourne’s International Comedy Festival. In 2013, she produced and hosted her crowd-funded men’s talk show, Foundis. And in March 2015, Phyllis was awarded an ASTRA for Most Outstanding New TV Talent. In May this year, she was invited to speak about her Lightbulb Moment at TEDx.

And in July, The Screen Producers of Australia announced Phyllis as one of only 14 producers nationwide to be selected in the 2015 ‘Ones to Watch’ program.

A champion of intimacy that goes beyond (just) the bedroom, Phyllis enjoys detonating status quos and is currently writing, The Joy of Sags: Sexual adventures from the pre-menopausal frontline. Out in 2015. 

 

Edward’s Post Blog Commentary:

Agree and isn’t that awesome? I usually have a lot to say and this time I don’t. Only because it’s so true and obvious. Bravo Phyllis and my advice and thinking? Stay tuned for her upcoming literature and watch this space. Who knows what great profitable ideas we may have in mind….

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.