You just never know who is watching! A trip to get a coffee (even in Sydney) results into bumping into an old friend...

You just never know who is watching! A trip to get a coffee (even in Sydney) results into bumping into an old friend…

Hello Awesome People!

It’s been about 4 years now I have been walking the beat of Sydney. Not as an Undercover or Federal Agent from my old days, but as a Marketing Mentor (way more dangerous, give me a drug bust any day – LOL).

I could almost be anywhere across town and I will run into someone I know. From having a colleague sitting next to me during a trip to the Blue Mountains on the weekend, from having clients standing in the grocery line with me – right through to this morning having an old friend go past while I was buying my Monday coffee trying to ‘restore my sanity’.

The old friend was a woman by the name of Lorna Hollinger. Friendly, kind and someone who helps women (and I quote) “Get their S#!T sorted out”.

I was in a bit of a ‘Monday Morning Daze’ as I waited for my Middle Eastern friend to make my Long Black this morning. Lorna went past the coffee shop, we connected and I ended up walking her to work nearby in Parramatta. As we connected I instantly tweaked to how big Sydney is yet how small it is. With a population of 4.8 Million and more suburbs than you can poke a long stick at, I am blown away to this day of who knows who in the business community and the interesting ‘Sub-Culture’ it forms.

If I after a few years can bump into people at least twice a week randomly walking down the street in almost any suburb – it shows you really the ‘Birds of a Feather’ in how similar minded people visit the same places.

This brings me back to the importance of the NO NAUGHTY STUFF policy that we should undertake in the Sydney community. I don’t just mean this in terms of say what you’d expect from a Federal MP or a Rugby Player over the weekend in terms of visiting certain ahhh – places that offer, ahhh – after hour services, but also in how you treat people.

I had an interesting one recently with someone who tried to rip off one of my clients some time back. At the time they kind of laughed at me, but now I am a ‘somebody’ they are trying to be my best pal. I had someone who once bailed on me and refused to pay an invoice and guess what happened? A potential client asked me what I thought of them.

This makes a big point, NO NAUGHTY STUFF even in big cities like Sydney (double, triple or ten-fold this thinking for smaller cities & towns). People know people and it doesn’t take long to be known as someone how people cross the road to avoid or offer to buy a coffee and shake ones hand.

My advice and thinking? Like me bumping into Lorna Hollinger this morning, you don’t know who is watching. So be a good boy or girl!

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.




3 Responses

  1. Whew! I’m glad I read the whole blog Edward. I thought at first you were becoming prudish.

    After reading the blog I understand what you mean by No ‘Naughty Stuff’ and relieved you don’t mean the naughty stuff that makes life fun.

    • Ed, a very valuable lesson in being real!
      It’s all about the HOW which people remember, more than the What.

      • Great insight and love your work Peter – that is so true and agree with that one. You got to watch yourself, to this day I am blown about by how ‘Small’ this ‘Big’ city is!

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