Archives August 2014

Clever Small Business Marketing: Be the First to Gave Away Something FREE!

Greg Standen is this amazing Marketer who I have known for several years.  He has hard a very hard life, but remains a beautiful giving man! A great example to follow!

Greg Standen is this amazing Marketer who I have known for several years. He has hard a very hard life, but remains a beautiful giving man! A great example to follow!

I am very lucky to be in the position these days where people ask me one powerful question in relation to building my own business from scratch “Edward can you please show me how you did it?”.

A simple Small Business question, but the answer is layers of reasoning, questions, big wins, big mistakes, countless hours and lots of subjective reasoning and thinking.  Talking more to Small Business Marketing Strategies, Ideas and Selling for more clients, one reason I often give to many is about the generous nature in which I built my business from day one.

Talking more to Consultants, Mentors, Coaches and Service Providers in this article – many of us are selling ideas, knowledge and thinking.  It’s the extreme of “Intangible Marketing” – you are often selling something which most of it’s value is unable to be held or touched.  If someone for example hires me to train them in Sales & Marketing – what have I “actually done” for them? What is the outcome?

This is quite often the result we are selling, we are pledging to the market our knowledge will give them an outcome they are after.  Be it feeling better, more sales, easier selling, increased confidence or whatever the case – it’s a tough sell!

As a Sales & Marketing Mentor when I started out, I would get often compared to Business Coaches, Sales Coaches and other Marketing People in people considering to hire me.  Even early days when I was starting out, I remember I used to win lots of business compared to others for one simple reason – I gave people a lot more on the house than everyone else.

For example, if you are reading this blog – I am giving out my own lessons and experiences for free to awesome people like yourself.  Of course you are on my website and I hope you join my database or purchase something, but if you don’t that is totally cool! I am just glad my materials are helping you and feel free to spread the word.

That thinking above has always greatly helped me.  Quite a few Business People out there don’t often make it for what I feel is because they just aren’t “Giving People”.  I knew one Business Coach that would never give anything on the house.  If you were going to do business with them, they would get you to sign a 12 month contract and then the goods would come.

Quite often, people would have spoken to me and in a 30 minute coffee I would have solved their top problems on the house.  The few Coaches and Consultants who don’t get it laugh at me (although many are back in the workforce now) saying something like “But Edward, you got to hold things back to get people into your program”.

Besides this feeling “Just Wrong” to me, the thinking applied here is quite different.  My view which has worked is that if I solve someone’s problems in 30 minutes over a coffee for free, imagine what I could do for them if they hired me?

This isn’t just your time, you can give away free videos, content, articles – basic information in a leveraged fashion to help improve the quality of peoples lives.

I know plenty of awesome Business Coaches that do exactly that and guess what? They are successful, awesome people that do well and make lots of money for their clients and themselves.

My advice? In a commercially viable manner work out how you can give people great free stuff to help them.  Scratch their back first!

Hope you enjoyed this read and putting my money where my mouth is, sign up and join my database for some awesome Free Sales & Marketing Materials!

Love your work and happy days! Edward Zia – Marketing Mentor who loves giving first!

Commending Jude for Her First Amazing Workshop: Hard but We Won!

Jude Dowsett did an amazing job at her Awesome Happiness and Marketing Forum today! The Proof is the Pudding and I am impressed!

Jude Dowsett did an amazing job at her Awesome Happiness and Marketing Forum today! The Proof is the Pudding and I am impressed!

I have to say that I am really impressed with the results from today.  Under Jude Dowsett’s fine Leadership, I helped run her first Workshop ever titled “The Awesome Happiness and Marketing Forum”.

In short, it was a Free, Half Day Saturday workshop which was all based on helping Business Owners on key common issues, i.e. Jude talking Happiness + Success, Craig Mowbray from Greater Building Society talking money and Edward Zia (myself) talking Marketing.

We have been very humbled by tons of great feedback already and it got me thinking as to once running my own first workshops.  Jude being my awesome Fiancée as well, when we woke up to start the day she explained “OMG I am so nervous about this”.  My response was “Yes, another day at work!”.

It was quite a funny conversion to have from a range of perspectives and it reminded me of when I first did my first workshops. When I first started out (even doing really small workshops) it was such a scary experience! You get used to it after a while and one can pull off great events – BUT when you are starting out, boy it’s scary!

Bringing it back to the amazing Jude, she went through tons of emotions some time ago that I exactly went through.  When you do your first workshop, it’s JUST REALLY HARD! It looks easy on the surface, but once you start working through the process, a lot of fear can come up. “What if no one comes? What if they think I suck? What if it doesn’t play out? What if this? What if that?”

All very good questions because let’s face it – we want to do brilliant events to impress people, help others and also get some work from it too!  In commendation of Jude, she put herself out there, worked very hard, took a risk herself and invested an amazing number of hours to pull this off.

That she did! Jude pushed through her limitations and got an amazing result.  To think, only three years ago she was broke, crying with a two year old on her hip at Centrelink (the Australia Social Security Office) asking money to survive.

My advice and learning’s from today? Being a Homeless Vet at times in life, Jude being a homeless single mother – when you push yourself that much every day, amazing things can happen in the not too distant future.

Congratulations to Jude for achievement of a job well done! Edward Zia – Marketing Mentor who thinks Jude is wonderful!

Doing Your First Workshop Ever: And Why It’s Really Fun, but Really HARD!

From my May 2014 UK Business Trip, this is Edward Zia (me) with the 4Networking Director Stefan Thomas.  This guy helps organize 5000+ events per year and it's done with briliant, quality, process and thought!

From my May 2014 UK Business Trip, this is Edward Zia (me) with the 4Networking Director Stefan Thomas. This guy helps organize 5000+ events per year and it’s done with brilliant, quality, process and thought!

It is one lovely Friday night as I write this post, and I am with my lovely better half Jude. Tomorrow, I am very proud to be supporting her in her FIRST WORKSHOP EVER.

Yes, this is her first move onto the big stage with the workshop she is running titled “The Awesome Happiness and Marketing Forum”.  It’s Free Half Day Workshop designed to help people and of course showcase her natural Business and Happiness Mentoring Ability.

What I found quite interesting about this experience was I remembered, how hard it is actually when you do workshops for the first time! I have been running decent ones for about 3 years now and they are old hat to me.  But for poor Jude, it has been quite a tough on for her.  The reality when it comes to workshops is that there is just much to do – and if you miss just one thing, you can really take damage on the event.

Off the top of my head after drinking a glass of wine, here is some key things that have to happen, You have to create the concept, Get a Flyer Written Up, Print it, Workout the Booking Engine, Get People to book in, Keep begging people to book in, Book in the venue, Give money to the venue, Collect money / do it for free, Build the presentation, Set up the Projector….

And it goes on! I think there would be at least 50 to 100 things that need to be done well for an event to go beautifully, smoothly and nicely on time. In looking back and if you are say about to do your first workshop, watching Jude go through all the emotions is making me think about my first time in this regard.

My advice for starting out is that you start with a really small event.  You maybe invite more friends and just do little things and get better, scale up, do more and take baby steps in improving your skills over time.  These days I can do Seminars with a bit of a stretch and workshops very easily – but like driving a car, I have been doing it for a very long time! Also, put some careful thought and consideration into the concept you are going to run with.  What are you going to teach? What kind of impact are you going to make? What can do you to make it a compelling experience that everyone wants to go too?

Questions, Questions, Questions and I trust this helps! Workshops rock, they are brilliant – but for your first one, please take your time and get into it slowly.

Wish Jude luck for tomorrow and keep up the fine work awesome friends! Edward Zia – Marketing Mentor who loves Workshops!

“The Healthy Asian” – Brilliant, Creative and Fun Identity Concepts!

Hugh Vu is 'The Healthy Asian' by a long shot. A brilliant visual concept which reflects what he does, makes a great impact and gets a laugh!

Hugh Vu is ‘The Healthy Asian’ by a long shot. A brilliant visual concept which reflects what he does, makes a great impact and gets a laugh!

In this article I wish to praise an awesome business operator by the name of Hugh Vu.  He is a very kind, courteous and friendly man who I have met through the amazing 4Networking Business Community.

I have always liked him and in using a bit of Racial Oriented Humour, I am the “Loud Mouth Persian” and he is the “Quiet Hard Working Asian”.  I was lucky to work with him and help him with a new concept for his business.  Basically, he is part of a Global Distribution Company that has a massive array of goods (including Health Products).  Our smart colleague Martha Arifin made a great pick and suggested to Hugh that he instead of marketing the lot, he picks part of the range he is really good at (a great lesson here).

That was Health Products.  If you meet Hugh Vu in person, the first thing you see is how healthy he in.  Not just slim, but a strong shape and he is a guy that looks healthy and happy.  When I was speaking with him, we needed a concept to really make the different and make him stand out against the competition out there.

In the Vietnamese Suburb Cabramatta (Western Sydney) he took me to a great Asian Place and we were working on an approach and “Identity” to make him really stand out.  It then hit us as we spoke about the show Family Guy (which is full of Racial Humour).  Out came the identity to wrap Hugh up in a funny way to the market:

“The Healthy Asian”.

We immediately laughed, we know we nailed it and I bumped into him tonight at seminar and I saw his brilliant new cards.  It’s this funny cartoon of him with weights, thumbs up, a smile saying “The Healthy Asian”.

It got giggles, laughs and great engagement and Hugh’s brilliant work got me thinking about what it takes in Marketing, Design and Imagery these days.  You want to look awesome, you want to look the part and you want to look super professional (yet approachable at the same time).

My advice? Take a leaf out of Hugh’s book.  Have a great, fun and compelling brand that suits you and your business – one that practically sells yourself!

Thank you for the kind read and have a great day / night awesome friends!

Edward Zia – Marketing Mentor and “Crazy Persian” who loves “The Healthy Asian!”

Novotel Sydney Olympic Park: The Reasons Why It’s Brilliant and I LOVE IT!

The Watershed Identity Forum at Novotel Sydney Olympic Park Rocked.  I so love that venue!

The Watershed Identity Forum at Novotel Sydney Olympic Park Rocked. I so love that venue!

If you have spoken to me in the real world or read my previous articles, you probably have found me to be a massive fan of the Novotel Hotel Experience.  I have stayed in many Worldwide and talking more Sydney, I have been very fortunate to run quite a few Workshops and Conferences at the Awesome Novotel Olympic Park.

As a general departure from Sales & Marketing, I just want to say how brilliant (yet again) I find Novotel Sydney Olympic Park from a range of points of view.  Before you think Accor have paid me to do this or are a client or anything – they are not! In my blogging experience I enjoy praising as much as I do shaming (and it’s better for my soul praising of course).

Today with a friend of mine Chris Waters, I was very lucky to be part of his Forum / Workshop helping business owners develop Profitable and Compelling Identities. We had a great workshop crowd and we all felt at the end:

“Yep.  Novotel.  Olympic Park.  Perfect Choice”.

The reasons why I have always rated the Novotel in particular when it comes to Conferences / Events were proven to me today in that:

1) The Venue was perfectly setup.

2) Upon Arrival they Conference Staff Checked in.

3) Everything was done perfectly as planned.

4) The room was beautiful and the venue was great.

5) The staff would check in over again.

6) They even gave me another parking pass when we didn’t order it to begin with (for me!).

7) The pricing was very fair.

8) It’s Olympic Park.

9) It’s Novotel.

10) It’s Novotel Olympic Park!

So there is my ultra-wrap of the team there.  I am usually being critical in my articles or suggesting marketing ideas – and just giving true and well-deserved praise is making me feel this article just “Isn’t Complete”.  In order for me to say something “Over-the-top” so I feel closure, I will make this statement:

“Novotel Olympic Park is the best in Sydney and they are totally awesome”.

Great! I have made an extreme statement that will offend a few people out there.  Yay! Thank you again for reading this article and appreciation to Accor and the Team of great people there.

Thank you from Edward Zia – Marketing Mentor and Novotel Lover!

Successful Entrepreneur Series: Anna Porter from Suburbanite Interviewed by Jude Dowsett!

Jude Dowsett, the Amazing Anna Porter and a compelling interview of how an Awesome Property Advisory Business was built.  Real, Raw and a Anna's words are pure gold!

Jude Dowsett, the Amazing Anna Porter and a compelling interview of how an Awesome Property Advisory Business was built. Real, Raw and a Anna’s words are pure gold!

Some years ago I remember first offering my “Premium Workshops”.  They were certainly an early prequel to the events we do today and my first ticket ever sold was too a brilliant budding Entrepreneur by the name of Anna Porter.  She was 6 – 7 months pregnant at the time and it was an honour helping her in the early days of her business.  Today she has staff, an amazing “Property Advisory” business helping people to Buy & Invest with Confidence. The amazing Jude Dowsett – Happiness and Success Mentor interviewed Anna Porter as to how she built such an amazing business.  Here is to “Jude the Journalist” and her compelling interview!

Jude’s Interview Notes “Successful Entrepreneurs”:

It is great to be inspired by “Famous” people, but where I find the best inspiration is from the people I meet and get to know.  We have amazing, inspiring stories right in our own backyards. As I have delved into the Networking world and have started developing great relationships with awesome Business people I have met along the way, getting to know these people I find out how they have come to be in the Business’s they are in, what drives them and how they keep going when the going gets tough.

The stories have been so inspirational I have started to ask these inspiring Business Owners to share their stories in the form of an Interview and then post them up for everyone else to be inspired.

I hope you all enjoy my “Successful Entrepreneurs’ ” Series as much as I have!

Mwah! X Jude

The Compelling Interview of Anna Porter:

Thanks for having me.

Jude: Thanks for doing this interview. So we are going to talk about how you are a successful entrepreneur. What is your business?

Anna: My business is called Suburbanite and we help buyers and investors and we work exclusively for buyers and investors in real estate transactions.

We don’t do any of the selling or any of the management, we help investors understand the strategy behind why they are investing and where and to get the right property that will perform for their portfolio and we help buyers by advocating for them in the purchase process, negotiating the best deal and just take away the stress of buying property. That’s it. It can be a stressful process.

Jude: With your investors are they mostly negative gearing or positive gearing or you just do it all?

Anna: Either or both. We don’t have a one size fits all strategy. We don’t just do positive properties, we don’t just do renovate for profit type thing. We look at the investors and match up the strategy to suit their needs across the whole range of strategies and then we help them either go out and do that themselves with our guidance or we do it by facilitating for them, so we have options at all different levels but every strategy is developed to suit that investors needs and goals.

Jude: Fantastic, ‘cause I know it can be a stressful process.

Anna: yes, yes it can be.

Jude: So you have some other people on board with you as well, don’t you?

Anna: yes I do. There is three full timers in the office at the moment, my two property advisors and the team co-ordinator who keeps me sane. She is fantastic. Outside of that I have consultants that work interstate as well, so that keis giving us reach across Brisbane down to Melbourne with our own team and then we also have some access to some consultants on an as needs basis as well but we have got people under the Suburbanite umbrella in Brisbane and in Melbourne and we haven’t officially launched that we are just laying all the groundwork for that at the moment.

Jude: That is so exciting. Congratulations. So when did you start your business Anna?

Anna: Only about 18 months ago maybe a little bit more than that, so still fairly new.

Jude: That’s amazing.

Anna: The growth has been exciting and a little overwhelming some days. You have to stop and pinch yourself and say ok how do I navigate this ship but it is pretty exciting to.

Jude: So what made you start your business:

Anna: My background is a property valuer and when I was vauleing I was doing a lot of work for the banks and also a lot of big portfolios so worked my way up that sort of corporate ladder and I was doing some really interesting work. I was doing things like Dept of Housing portfolio, I was doing RTA surplus land portfolio which is things like what is the median strip worth between two freeway lanes? Crazy stuff like that.

It was really interesting and in that work I also got to work on some private investors portfolios and that was interesting to see that they were getting really great advice, because they could afford it and they were building really good portfolios and making a lot of money and had all the team of advisors around them, that got them there. Then we looked into the market at the mum and dad investors, the first timer investors, the people that don’t have high net worth incomes weren’t getting that advice because it wasn’t affordable for them and there wasn’t really a solution out there for them and even buyers just buying a home to live in used to get no advice. IF they did it was from the selling agent and whilst there is a lot of great selling agents out there, that is their role, the selling agent. They are not working for the buyer they are working for the vendor. So the clients or the buyers would let the agent lead them through the process but it wasn’t necessarily in their best interest.

So we saw a big gap in the market and I saw a lot of people just getting really bad advice, getting ripped off, getting no advice. The property investment market is pretty unregulated at the moment which is a big shame because it really does open up the door for spruikers and sharks and what not, so having a valuation background I decided that that was a good skill set to offer that advice. It was the right background, the right qualification to really help investors and buyers coming from an ethical background, coming from an industry that was heavily regulated with a lot of standards and best practice processes, I wanted to bring that into the property investment industry and really open up the door that there were options available to people at all price points not with a starting price of $12,000 just to get advice. A starting price of $1,000 then incremental increases up to everyone’s budget and then obviously the advice and amount of work reflects what that fee is but we wanted options for people that they could get it affordingly and that’s where I decided to start the business.

Jude: oh fantastic. So having expanded so fast so quickly, what does success mean for you?

Anna: that’s a very good question. What does success mean to me? Look I am a bit of a dreamer, in terms of I have these really big ideas and these really big dreams and sometimes people think I’m crazy and I probably am. For me it’s building an empire. I want to be the household name, not me, I want my business to be the household name, I want my business to be the market leader. I want to be a company that everyone knows across Australia and sets the standards for the industry and then off the back of that run this business while I can facilitate things like having more time for my family, getting that juggling act right, being able to support my family financially, instill in my children the values I’ve grown up with around hard work and that sort of thing. To me that is growing my business to that point and having that flexibility down the track. Not saying it’s there everyday at the moment, I’m not going to lie it’s not a lot of life work balance at this stage but that is a long term goal that I can build such a great team that I work with that I can step back some days and that is probably a mid to long term goal.

Jude: That sounds great. So what has been the best thing about having your own business?

Anna: The best thing is I must say, is having the team around me that I have. I have a great team that I work with and I am really lucky that we have a great culture and every time we add someone new to the group it becomes a really good place to be. That’s been one of the best things about having that environment every single day and having really great people surrounding me, I think that has been one of the best things as well. Also having a bit of control of your schedule. I know some days it’s craziness and you are working really long hours, but other days if you need to nip off and do something you can nip off and do something and you have that control of your life and your schedule back a bit.

Actually just to revisit what you were saying about where did we start, it’s interesting I should probably add to that. When I wanted to start Suburbanite with in terms of helping buyers and investors, when I first started I didn’t know how to turn it into a business. So I did that a lot for free. I helped buyers and investors for free because I didn’t actually know how to market it. As I was saying I wanted to make it affordable but I wasn’t sure how to do that yet, how to make it profitable and affordable at the same time.

So I decided to start my business in a different area and it was a bit of a false start really. I started off helping people who were selling their property and doing property marketing and helping private sellers and doing that sort of thing while on the side I’m just doing this investing and buying stuff for free because really wasn’t sure how to charge for it. But I loved doing it and in the mean time my business was property marketing and at the end of the day my passion wasn’t in that. So I had this false start where I invested all this money into a business idea that I don’t think my passion was there. I think my passion for doing something in the industry that was innovative and changed a lot of things that in the industry was there but I didn’t have the right model to start with.
I got this fault start, wasted a lot of money, learnt a lot of lessons and then I figured out hold on how do I make this thing that I love, this thing on the side turn into an actual business.

Jude: Sometimes you don’t know, until you know. You just go out there think you are going to have one business until it morphs into something else.

Anna: Exactly and I think that is something interesting as well, for people who are starting out and finding it challenging, starting out in a business where you have to flog a dead horse you have to step back at some point and say is this working or is it not and if it’s not don’t take that as the end take that as an opportunity to reinvent yourself or reinvent your business and that’s exactly what I did. I had to stop, step back and say swallow your pride Anna, it’s not working but all in the meantime doing something I love and passionate about but I’m not actually charging money for it and I can see there is a gap in the market but I don’t know how to tap into that market but focus on that, reinvent the business figure out how to do it, don’t see this as the end, see it as the time for change.

Jude: And what was the turning point for that? How did you tweak and get that going?

Anna: Well I kept hemorrhaging money, that was one thing.

Jude: That’s a good motivator.

Anna: Yeah, it was when I started realising that I was doing something for free and not making money off the thing I was meant to be charging for and that’s when I stopped and said the original idea for doing something in this space has always been there I just didn’t know how to make it a business.

I need to make this my business.

I think I was reading a book or an article or something like that from one of the Richard Branson type people that said you have to get up everyday and do something you love, when you do that the money will come, the happiness will come, the joy will come, the success will come and I stopped and went that’s what I love, helping buyers and investors. That’s what I set out to do but I got lost in that and decided to go down a path where I was helping private sellers and it was not where my head was at but I thought there was more of a business there and that’s when I stopped and said it’s not about the business opportunity on it’s own, what is it that I love doing?, how do I make that my business?

Jude: I love that, that is so good. So if you could go back in time is there anything you would do differently?

Anna: That’s a perfect lead up into that question isn’t it? I’m glad I revisited that.

Look actually probably not. In some respects the mistakes were really important lessons to learn and when I did re-invent the business I did it in a much better way and I think if I hadn’t made those mistakes I would have made them with this business and it would have suffered a bit in some way.

Having said that though I probably would have taken more advice earlier on from the people around me, so the advisors like the business coaches and marketing people. I think I entered it probably a little dismissive of their advice because I had my vision in mind and I think some of them were trying to tell me all along that maybe I could have done things a bit differently so maybe something else I had to learn on my own too.

Jude: yeah

Anna: it would have been more cost effective if I hadn’t learnt that on my own but probably building the right team of advisors and listening to them a bit earlier on would have been a bit better approach to it, I could have changed that and meant that I would have woken up to that lesson sooner, because the sooner you can learn that the better.
There is not a whole lot I would have changed, I don’t think.

Jude: That leads into the next question. What pearls of wisdom would you like to give other business owners, either newbies or well established?

Anna: Yeah, definitely the team of advisors even if you have your own vision and goals, having that team to help you tailor that, tweak that, facilitate that is really important, so surround yourself with people that are, even if you are not paying for them, successful, people in business that you know use them as your mentors if they are happy to give you time and knowledge and then pay a little bit of money and get your right marketing people on board, your right coaches on board the right people that are going to help you set those goals. A good accountant is a huge thing in business you know, yeah bookkeepers all those sorts of things. So many people fuddle their way through and waste so much time and energy that someone else can do better, quicker and make you life easier.

I understand early in business, cash flow is an issue, sometimes sitting down and making a budget and saying here is something I am going to invest into my business to alleviate that for a while can be a really good way without necessarily sending yourself broke. It’s a balancing act. You have to invest into your business a little bit to make it work and then as well, probably paid marketing isn’t necessarily the way to go. I did bit of paid marketing early, actually that is something I would change, paid marketing. I put a lot of money into a lot of papers and they did nothing. In some business that will work, but in a lot of businesses it comes down to things like networking, strategic partnerships, meeting the right people and just getting out there and pounding the pavement. I think it is a more cost effective way of building your business and a more effective way to build your business. So that’s probably a really good tip to get out there and meet those business owners and build strategic relationships.

Pay down your business debt. If you are going to actually do a budget and invest money into your business put a plan in place to pay it down. Don’t let it sit there for five years because if you are going to have a business that you eventually want to sell it one day and you have a big debt you haven’t really built up an asses there have you? So you need to pay down that debt and you need to have a plan to pay down that debt so you are building up equity. So if you go through a tough time or want to go through expansion then you can leverage money to reinvest in the business rather than be drowning in debt, have your accountant on board with you every step of the way. Don’t ring him after you have done something, ring him before you’ve done something. He is a business advisor in himself right there, your accountant is one of your business advisors that needs to be your partner.

Jude: Love it, very good. So our last question is, is there anything significant that you would like to add?

Anna: Um, find your passion is a big one. That’s what I’ve learnt along the way. There will be days you are not so passionate about it, there will be days where you will want to not just get out of bed because your are tired and stressed.

Jude: And on that topic what do you do when you are tired and stressed, what do you do? How do you get through it?

Anna: yeah, look some days you stay in bed. Not very often, maybe once every six months but you know what I just need a mental health day and that just might be enough to say alright I’m ready to go again. When you have kids it doesn’t happen very often, but it might be a day when you and the kids sit in your pyjamas and watch movies all day and it might be enough to recharge and you do need that. You need a designated break day and again when you own your own business it might only be every six months but it is a really good day when it happens.

To keep motivated you, if it’s your passion it will be easier, if it’s something you really love it will be easier. You have to keep reminding yourself why you started in the first place. Stop thinking the grass is greener. Yes going back to corporate might be an option for you and it might be the right option for some people. You also need to remember the good and the bad, don’t just remember the good when you were in corporate, there is sacrifices there too so, you know, don’t just think the grass is greener on the other side of the fence, because it may not be.

Sometimes just ringing another business owner and having a whinge is a huge one. I have a friend who is a business owner, we met through referral partners and now we have become advisors to each other, we’ve coached each other along the way and we might ring each other three or four times a week, my husband calls him my other husband, and it’s just ringing and saying “I am just having one of those days” and you just listen to each other and you re-motivate each other and you send each other a text message every now and then saying “get back in there”, “it will be fine” just having someone to bounce that off so it’s really important to align yourself with people and other business owners.

Sometimes it’s not about referring partners, sometimes it’s just about having those relationships that says you get what I’m feeling and I get how you’re feeling and we are going to hold each others hand and walk each other through this some days. That’s a big one.

Jude: Love it. That’s very cool. Thanks for participating Anna.


Edward’s Post Interview Notes:

Anna Porter is a legend – Google her and see her brilliant business in action!

Guest Blogger Joel Curtis the Psychologist on “My Business”

Joel Curtis is back again as our fine Guest Blogger on his real article 'My Businesss'.  This is his tough story about starting out in business and I love it  - one compelling read!

Joel Curtis is back again as our fine Guest Blogger on his real article ‘My Businesss’. This is his tough story about starting out in business and I love it – one compelling read!

We are very lucky to have Joel Curtis the Psychologist talk to us on his own story titled “My Business”.  It’s his authentic rough story about the reality of him starting his own business and effectively building it.

I gave Joel Curtis today a referral to a friend of mine who is in business and what I said was “What I love about Joel is that yes, he is a Psychologist – but a real one that understands business”.  My friend was rather impressed and I hope you enjoy this article from Joel talking through his experiences on the topic.  If you want to learn more, Google this fine operator and go and see him!

“My Business” with Guest Blogger Joel Curtis:

5 years ago I started my first full time Psychology practice. I wish I could say that it has been easy, it hasn’t been. I made the decision to start my business right at the beginning of the GFC, good idea right?

It took 12 months from the time I applied for my loans until the doors of my business first opened. During that 12 months I had to work hard and convince a lot of people, who didn’t even know me, that backing me was an awesome idea. I was given a lot of help along the way and I am very grateful for the support my family gave me during that time. After a long and difficult process I was finally able to open the doors of my practice.

I was hoping that when the doors opened that a flood of people would want to see me. I found it pretty rough when people didn’t just simply walk in my door and start seeing me. What I started to realise is that just being good at my job wasn’t enough to get people in the door.

Since then I have worked hard to build my reputation in the market place. My only goal has been to make sure that every interaction I have with a client, a referrer, or anyone who came into contact with me was a good experience. I know that the success of my business is in my ability to build a rock solid reputation. Without that, my business is nothing.
5 years later I am still working on improving my business, the work never stops. What I know now is that so long as I keep doing the right things, each and every day, the results take care of themselves. If you have just started out in your business focus on building your reputation each and every day. Don’t take any interaction, no matter how insignificant, for granted.

Each and every person you come into contact with could make the difference in your business.

Take care of the little things and the big things will take care of themselves. Build your business each and every day.


Joel Curtis – The Psychologist.

Edward’s Commentary:

Brilliant, Truthful and Very Real.  That is why I love Joel! Thank you for the read from Edward Zia, Marketing Mentor and Lover of Joel!

Making Your Business Your TRUE LOVE and Awesome Sales & Marketing!

Loving your business is just critical for not only life satisfaction but effective sales and marketing.  I am here with Brad Burton who created 4Networking and he is a man who loves his business and the results show!

Loving your business is just critical for not only life satisfaction but effective sales and marketing. I am here with Brad Burton who created 4Networking and he is a man who loves his business and the results show!

During the week I have had some great conversations with some like-minded people.  With one of my colleagues we were talking about the importance of enjoying what you and in fact, LOVING what you do when it comes to your business.

Our conversation started actually with Life Coaches and Social Media People that we have seen over the years.  A few of them can do really well, however most of them that we find aren’t “In Love” what they are doing.  They are either say Coaching because they want to make “6 or 7 Figures” or people are doing Social Media because they feel they have the skills – but not necessarily because they love it.  I find this quite an issue, because almost always they never do well when it comes to any passion in Marketing and Selling their own business.

Of the few Coaches and Social Media People (as examples) I have seen do amazingly well, they truly love what they are do.  Sure, they are in business to make money and create a great life for themselves – but there is PASSION and LOVE.

When this comes to Sales & Marketing, this really shows in terms of their energy, conviction which ultimately means more Sales to them and better client satisfaction because they love their work! I was very lucky to spend time with the amazing Brad Burton who created 4Networking (some awesome business networking groups that helped me build my business).  His love for his business was contagious and I learned a lot from him on this topic!

In looking at these examples, it got me really thinking about my business and that of many of the thousands I have worked with over the years.  I love most of what I do and for the parts of my business I don’t, I am busy building automation and outsourcing that.  I think that if you are about to go into your own Small Business or already are in business, it’s critical to think about what you like, what you do don’t like and tweaking what you do around that.

A common example, if you aren’t good at Accounting then get an Accountant! Computers driving you insane? Get an awesome IT Guy like my friend Edward Wright who does mind and so on.  I have found that people who don’t do this can become very frustrated with their businesses which always leads to very average financial results.

Then talking about people who outsource / change what they don’t like, they almost always GET THE AWESOME RESULTS and I love it!

My advice? Think through your own situation and start tweaking, outsourcing and even change your business direction if you have too.  You want a business and life you love – then Marketing and Selling will be a breeze!  Thank you for the kind read from Edward Zia – Marketing Mentor who loves loving his business!

The Importance of Being “Well-Rested” for Awesome Small Business Sales & Marketing Results!

Small Business Sales and Marketing is Awesome, however it can be very exhasuting at times (epsecially when starting out).  It's always great to be as well rested as possible to keep you sharp and productive!

Small Business Sales and Marketing is Awesome, however it can be very exhasuting at times (epsecially when starting out). It’s always great to be as well rested as possible to keep you sharp and productive!

Small Business Sales & Marketing can take hard work and I have learned you want to be “Awake” when you are doing it!

Recovering from being ill and just overworking myself over the past few years has been a liberating and positive experience overall.  In looking back on my own business success, I was so glad I did all the massive hours and hard roads.  It paved the way with a great business today and for me, it isn’t so much “Working Harder” anymore, it’s more about making my “Processes Work Harder” for me.

In speaking to many people with years on me (with some being self-made multi-millionaires) they all say it’s the same thing which I appreciate.  You start out doing massive hours, then over time it’s more about process and people management.

One interesting lesson I have learned over the time I have been in business is really balancing this relationship.  The reality is that when you start out (say first two years), you really need to do the massive hours to establish yourself.  One challenge many and myself found was the importance of being “Well-Rested”.  That is, if you are working your butt off, doing long massive hours, going to networking events like crazy – the reality is that when it comes to you and your Sales & Marketing effort – you can be really tired and sometimes exhausted!

Being tired and exhausted is not good for any work function (in particular Personal Selling and say writing articles) so you want to do the best that you can to be as well rested as possible.  This keeps you sharp, helps with your conversion rate and just makes the work that much more enjoyable.

My advice from my own mistakes and wins in this area? Book in time for you to take off and do something away from work.  It may only be a few hours, but those few hours are at times all we need to recharge and come back and hit things better.  A well rested mind helps with creativity, selling, thought and general quality of life!

Thank you for the read, have a great day or night wherever you are and keep up the Awesome Small Business Sales & Marketing! Edward Zia – Marketing Mentor who loves it!

Awesome People helping me “Get Back in the Zone!”

Sometimes in business and life we are just 'Out of the Zone' and need awesome friends to support us back 'Into the Zone!'

Sometimes in business and life we are just ‘Out of the Zone’ and need awesome friends to support us back ‘Into the Zone!’

Even though my health is almost back, I woke up this Friday still a bit under the weather from quite a few weeks of being quite sick.  I had a headache, my thoughts were miles off track and I had to really “Make” myself get up and head to the awesome 4Networking Penrith today (which is a great Group in Regional Western Sydney).

Within about 15 minutes of the awesome meeting, I was back on track, focused, positive and had a really amazing day.  What I found interesting is that over the years I have been involved in some of these fine networking groups is that nothing picks one up faster than other wonderful people.

A great counter example of this was a Business Chamber I was involved with some months back.  Quite a few people in that Chamber didn’t like me, were just taking advantage of me for my connections and I would walk into some of their meetings “Positive and Happy” only to leave “Frustrated and Off-Balance”.  I remember the relief in leaving this Chamber once and for all.

Talking to the awesome positive – today I was the opposite.  I was tired, off-balance and amazing people at 4Networking Penrith just made me feel great and I was “Back in the Zone!”

Being “In The Zone” was a great line I learned from a brilliant Currency Trader by the name of Jarratt Davis some years back.  It is basically a reference for your mindset, feeling and emotions just being perfectly aligned to what you are doing in that given moment.  In terms of business, I think it’s being focused on your clients, growing your base, helping people and not over-worrying about stuff that may go wrong or go against you.

As much as I like to think I am a “Macho” type of man, the reality is that like anyone we need other people – especially when we need that emotional support.  I so got it today, I had an amazing day of high powered selling and I totally loved it.  Why? Because I am surrounded by awesome people that support me and I return the favours when they need it.

My advice? Surround yourself with brilliant awesome people, give to them when they need it and they will be there to support you when you need it!

Thank you for the read and have an awesome day or night from Edward Zia! Marketing Mentor who loves being “In the Zone!’

Powerful, Short, Compelling and Interesting: The Makings of an Awesome Elevator Pitch!

A Persian Marketer with Tess Janoux and Kimberly Buttriss Marsdens Law.  They are one amazing firm in their understanding of Networking and the Power of the Pitch!

A Persian Marketer with Tess Janoux and Kimberly Buttriss Marsdens Law. They are one amazing firm in their understanding of Networking and the Power of the Pitch!

In having just come back from a wonderful Networking Event in the South Western Sector of Sydney, I am all inspired to talk about some of the great experiences I had tonight.  If you have read my previous articles, you may have noticed that “Business Networking” is one of my favourite all time Small Business Marketing Strategies.

The simple reason for this fact is that it works and I know very few business owners offering services who didn’t originally succeed with this approach.  When it comes to business networking, one of the heavy challenges many face are their Elevator Pitches! That is, how one describes their business in a relatively short and interesting space of time.

(Including myself at the start) many people struggle with this area of Sales & Marketing which helps give me a job (so yay!).  One law firm which I have written about many times in my blog due to pure admiration is the Marsdens Law Group.  I find them a very interesting legal firm in that judging by many of their staff, they have an amazing appreciation of business networking, are quite adept at pitching and when it comes to Sales & Marketing – everything tells me they really know what they are doing in this field beyond their own legal expertise.

In spending time with Kimberly Buttriss and Tess Danjoux this evening, I heard them in action delivering very powerful messages when meeting people.  They are very effective at what they do in this regard (and Mardens is a massive law firm for good reason I am sure) in that when it comes to pitching they are:

– Nice.

– Direct.

– Punchy.

– Know why people hire them.

– Are respectful, kind and easy people to speak with.

This to me if the basic guide on business networking and in particular delivering a beautiful elevator pitch.  You really want to cut to the chase with a great message expressed with tons of energy so people just love you and want to do business with you.

My advice? Think carefully about your business and sell quickly, painlessly and cut to the chase.  If people like what you do, they will ask more questions and then you can tell your whole story – but when you just meet someone (or you are pitching to a room), short and simple is the way!

Thank you for the read, thank you to Kimberly and Tess yet again being great blog subjects and happy days awesome friends! Edward Zia – Marketing Mentor who loves simple effective pitches!

Performing at Your Best when you Don’t Feel Your Best!

Sometimes life does get a bit tough and it feels like you are being squeezed around a bit.  My latest experiences have taught me the importance of being your best, when you don't naturally feel your best!

Sometimes life does get a bit tough and it feels like you are being squeezed around a bit. My latest experiences have taught me the importance of being your best, when you don’t naturally feel your best!

As much as I love my business, the awesome people I work with and what I do – the past few weeks have been a struggle for me.  I love working long hours in my business and I did push myself that little bit too hard causing me to get a bit sick for a week or two.  I am getting back to full health now which is great, eager to hit the gym again and this experience has got me extra focused on building “Automation in my Business”.

The challenge for me over the past few weeks have in a way been going against my own emotions on a daily basis.  I love what I do and want to perform at my best at all times.  Having the standard energy I am used too has been tricky with lower health and this has been a true test of my own resolve in the respect in that I have performed at “My Best” when I don’t “Feel like my Best”.

When I was recovering, I was very tired and sometimes getting up was an issue for me.  It would really require me to use my own mental strength to get myself in the zone.  It was quite a challenge to me and I found was that for the first few days it was quite hard.

Then after a short while, the more I just made myself perform at my best, it became easier to perform at my best! I guess you may say in simple terms “I didn’t have to push myself anymore” and my own love and limitless motivation for what I do came flowing back to me.

Right now I am feeling quite good about things and this whole experience of getting sick and having to really focus my thoughts the right way made me reflect about the realities of life.  At times, things may not go our way for whatever reason and I think it’s those times where we really have to “Dig Deep”, guide our thoughts (even if it doesn’t feel natural) in a productive direction to get the job done to the high standards that we love.

My advice and learnings? Firstly look after yourself so you don’t get sick like I did and secondly – there are times where you got to smile, push yourself hard and the more you do it – the more “Natural” it becomes.  This makes you a robust, tough and awesome operator!

Thank you for the read great friends, I am glad my health is coming back and too some fun gym times again for me very soon!

Edward Zia – Marketing Mentor who loves getting his health back!