I have really upped my game lately when it comes to content.
I generally post at least 10 times per day and my content must keep improving. This is in terms of quality, being on brand and of course conversion.
One key skill of all this that I have really developed is being able to find a great background in my environment. This may be a good bit of lighting, some water, buildings, an office and more.
The background must really bring the photo to life, and it reminded me of when I made a great pick at the Pullman Hotel at Sydney Airport when I met with Deborah Spiller. There was the great sculpture, the chairs, the wine rack and more; where else would I take a photo?
My advice and thinking? Really scope out your environment nicely and find great backgrounds for your videos and photos. This brings images to life and just rocks.
Happy content making and love your work!