Reflections on Profitable Leverage, Business & Marketing Automation!

As I spend more time in business, the importance of 'Leverage' and 'Automation' increases. It does take quite a bit of tinkering to get it right -however it's well worth it! (Thank you Gamespot for the great image of Vault Boy!)Hello Awesome People!

Automating your Marketing & Your Business is one of those key activities that we must do in order to grow beyond a certain point.

It wasn’t before long in my business that I reached a full book of Awesome Clients. I remember my first client, then my tenth client and then my hundredth client with pride and a smile. As I look back on my own mistakes, lessons and victories – these days I work less hours in my business, earn more and deliver way more value to my clients in terms of the Strategic help and support I give them.

Talking to many of my more mature clients too – a key note in my thinking lately can be summarized in the following question:

“How can I earn more, deliver more, grow more with less work on my own personal part?”

This is a perfect question to me and this often directs thinking in many profitable directions. As I resonate on these key ideas and my own development in what I am doing lately – the following key insights come to mind:

– Leverage: How can I do one behaviour that hits multiple people? In my case – this blog is a great example, doing Facebook Posts that get seen by thousands whether I am sleeping or not and the like. Running Events and Webinars too are great examples of this.

-Business Outsourcing & Automation: This has been a great one for me in terms of better using my team. Say using Awesome Martha Arifin in helping me with design, Lauren Watts as my fine Virtual Assistant – basically using peoples services to help me with automation

– Marketing Automation: This is a great area which I really got into about 6 months ago. Having automatic sign ups to your database, people getting great tools & materials sent to them without any input – basically you marketing to people on a powerful level without any direct input from yourself.

– Product & Income Automation: If you are say in “Professional Services” like myself a great idea is to be able to “Productize” your offering. I have done that in my Premium Online Course The Awesome Marketing Vault – really helps build income without any direct work.

In my own business, I spend lots of time looking after my Awesome Clients and the rest of it working on my own Marketing, Leverage and Automation. It is an ongoing process and the more I automated and use “Leveraged Technologies” the more profitable and better my business becomes.

My advice? If you are say full of clients and established – looking at better Leverage / Automation I think is a very good idea. A very simple place many of my clients start is by getting their Database / Regular Emails going. It’s a small, yet important place to start as it can help get potential clients over the line, and reactive old clients without a lot heavy work. It does take a great deal of work, lots of tinkering, tweaking and ongoing optimization – but it’s all well worth it!

You may even start pumping out Webinars, Free Events and the like too if you are a Coach, Mentor or Consultant.

Love your work and hope these profitable tips help you!

About the Author:

Edward Zia is a Marketing Mentor & Commentator who loves helping Small Business Owners & Entrepreneurs get more high value clients with Profitable Sales & Marketing Strategies.

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia sign out – Stay Awesome!!

AMV - Edward on Fence 2 (1200 x 628)