Condon Forum July 2015 was a massive hit. A high quality crowd and great themes on money and it's preservation.

Condon Forum July 2015 was a massive hit. A high quality crowd and great themes on money and it’s preservation.

Hello Awesome People!

If you are a follower of my blog ‘The Edward Files’ you may have seen me make plenty of references to the fine team at Condon Associates Group. They are a Forensic, Insolvency & Turnaround Business based in Parramatta (Western Sydney). I have been very lucky to work with them and as great business partners in a range of things from Marketing Campaigns, to Charity Work to the Order of Saint John.

Every 3 to 4 months they run a free information event called ‘The Condon Forum’. It’s basically where they have some great speakers on key topics of interest relevant to what they do. This includes information on anything from Structures, to how Insolvency & Turnaround works to even key figures speaking on aspects of our legal system that really do impact us.

Today’s session was on “Demystifying Trusts” and it was profound learning about this. In my probably very simple layman’s terms (I am sure my Accountant & Legal readers know this way better than me, and I apologise in advance if I have missed heaps of stuff here lol) “Trusts” are structures that are used to separate ownership & protect assets in one form or another (be in the case of litigation, tragedy, death, changes etc).

During the presentation one of the very compelling speakers was a Principal and Tax Advisor from Argyle Lawyers by the name of Peter Bobbin. He gave lots of technical & legal details on Trusts (especially as there was an Accounting & Legal / Technical audience) and he made one massive point that right now has totally resonated with me:

“Money isn’t Money – It’s Your Future”

This point really struck a chord with me in the way he and the other speakers spoke about money. That is that as long as you can earn money, the Protection, Growth and Preservation of Wealth is everything that will make or break you. On the surface, this may sound a bit superficial (which some may react too), however when you consider it on a deeper level it’s totally profound.

Yes of course, Health, Family & People come first and to make this point clear – I am one for always putting people / integrity before profits. What is critical to note however is that with this in check, WITHOUT money everyone’s lives are going to be affected on may levels in so many ways. Be it short-term stress and thinking long-term – you have nothing to pass on to your children and hence their children.

Talking on the positive, having money allows you to look after yourself and those you care about, and also – the richer you are, the more you can give to charity, & help those in need.

My advice & breakthrough in thinking from this one? Money is critical and you must learn how it works, and act in ways to not only earn more, but preserve and grow it, and most of all, use it wisely. I learned this lesson the very hard way – going broke and having nowhere to live at one point in my life.

For me, I take managing money quite seriously these days and I spend lots of time focusing on this critical area. After all quoting the Condon Forum, “Money isn’t Money – It’s Your Future!”.

Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”

Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!

Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.




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