Bravo Trump's! The masters of PR (Image Cred - Melania Trump FB)

Bravo Trump’s! The masters of PR (Image Cred – Melania Trump FB)

As a total lover and supporter of Donald Trump and co, when reports of his wife Melania Trump’s speech plagiarizing Michelle Obama’s original speech, I was immediately suspicious.

It just didn’t stack up from a range of viewpoints.

Firstly, I wouldn’t believe for a second that the Trump’s or their people would find anything inspirational in what the Obama’s would do.

Secondly, I thought it was a mistake at first – but then the facts came in. Hmm, appears to be some definite copying here.

Thirdly, as a person who has written content for some of Australia’s Top Companies and wealthiest people, I knew mistakes like this don’t happen.

I started thinking it was a carefully orchestrated, deliberate PR student to get free media.

I expressed this idea to a few people, who dismissed me as a loon (as usual), but then this post came out from Donald Trump’s Twitter Page:Donald Trump on Twitter

As I saw this and thought about it overnight, it made perfect sense to me. This was a deliberate setup by the Trump’s. They knew it would get picked up by the media, they knew people would spread the story, they knew it would give them coverage and they knew by his wife getting attacked, people would feel sympathy for her!

That has exactly happened! I don’t believe for a second this was a ‘mistake’ in that it’s totally brilliant and it’s worked wonders for them. People are now digging into how the Obama’s have done the same thing and I think it’s another brilliant PR strategy from ‘Uncle Don’ at work.

My advice and thinking? Don’t believe what you hear and always look at the agenda behind it. Lately I have been getting into Twitter, News and really studying how the media works and how it can be used to one advantage.

My own inspiration from this is to work out how I can make this all work for my business. My take is that we firstly understand how it works and put out our ‘dangerous ideas’ as much as we can for it to take hold in the world.

Watch this space, bravo Donald as “Good news is Melania’s speech got more publicity than any in the history of politics especially if you believe that all press is good press!”

Love your work, stay awesome and appreciate the read!



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