Hello Awesome People!
I was very lucky to speak to one my awesome clients today (on Sunday) who was being driven nuts by Google Adwords / PPC. She sells a lot of courses to the public, and the poor awesome lady has spent her weekend trying to set up LeadPages (selling her particular courses) and then activating Google Adwords.
Like all marketing platforms (no different to say Facebook, LinkedIn, Mailchimp and the like) sometimes for whatever reasons, we can’t do what we want it to do. Be it say Google or Facebook are blocking our ads for some reason, Mailchimp isn’t talking us & think we are spammers or whatever the case – it’s very normal to feel like we are being “Owned” or quoting Video Game Speak “Pwned” by the platforms.
My poor client was almost in tears from Google PPC not approving some of her ads and I could relate to her experiences. At times, I have had some big problems with say Facebook not approving my ads or worse – even having my account shut down for no apparent legitimate reason.
Recently, on Facebook, due to a glitch – I had lost my Advertiser Account and it was just much easier creating a brand new one from scratch. Now it’s way better than what it was, and this is the reality of the modern world. In the old days, we were at the mercy of say the local Paper or the Radio Station (or even the Yellow Pages). These days, we are at the mercy of these savvy yet ever changing online cloud platforms.
“Good Old” Google, Facebook, Microsoft, LinkedIn, Mailchimp and the like that we are at the mercy of. Sometimes we stuff up and more often than not – they stuff up but we bear the consequences of what has happened. We just need to put up and keep up with the technologies in order to get the best out of them.
After speaking to my client, and joking to her that I would write a blog about this topic, it reminded me as to the key importance of Marketing:
You must have multiple channels / platforms in play!
We’ve all heard of the saying: “don’t keep all your eggs in one basket”right? If you are say reliant on one given platform that is very risky business. If it goes down you take lots of damage to your business. If you say have multiple platforms, you are safer and can work with that. As my client had Google Adwords playing up, I encouraged her to share her courses in her Email Newsletter (Mailchimp), Facebook and LinkedIn. That way, she can still move forward despite Google doing it things.
My advice? It’s great to diversify your Marketing Platforms so you don’t get “Pwned”. That way, if one goes down (as my Facebook did recently) you may take some damage, but overall your are still in business.
Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault“
Love your work, and thank You for the read, enjoy the thoughts, Edward Zia sign out – Stay Awesome!!
Edward Zia is a Marketing Mentor and Business Leader who have worked for a very long time in Marketing and loves helping Awesome Small Business Owners get more clients.