Hello Awesome People!
When it comes to really Kick Butt Marketing, you need a Great Concept. You need something that Grabs your Attention and makes Amazing Impression.
The simple fact of the matter is that we often see Thousands of Messages everyday and you need a “Concept” that Cuts to the Chase, a “Cut-Through” that makes people Notice and want to Buy!
Having once worked for the Government, going Technical and then becoming an “Evil Marketer” (lol) it was a Massive Change to how my Brain had to Work. My days protecting my country certainly engaged my Creative Mind, however it wasn’t until I was really starting in my Business, that I stretched myself to Deliver More.
These days I am known to be Highly Creative and one person I wanted to shine the Spotlight on is the Awesome Jillian Bullock – “LinkedIn Ninja Down Under”. There aren’t many people in Sydney that Understand LinkedIn Marketing better than me, and Jillian is one who does, and I Proudly consider her an Awesome Business Partner whom I gladly Promote.
Jillian recently upgraded her Branding & Image and it was a great source of Research & Discussion for many of us. Jillian is a Raving Expert and the Marketing Challenge was to come up with an Image / Concept that matches her Awesome Skills.
As we Contributed to her great Concept, it took lots of Brain Storming Discussions & Thinking to really support her in Nailing the Right Direction for her. Yes, she is Awesome, yes she is LinkedIn and the “Ninja” Theme was what Appealed to her Point of Difference. There were discussions of having her as an Actual “Ninja” and as we worked on the Concept of “Lucy Liu” out of Kill Bill came up.
It Immediately Resonated and became the “Inspiration” for the Concept. Jillian then took it on, and ran with it, coming up with a “Kill Bill / Lucy Liu / Asian” Inspired Image to Support the “LinkedIn Ninja Down Under” Themed Concept.
I have to take it off to her Intelligence and Brilliance for this – she has been Receiving Raved Reviews and her Inspiration came from Lots of Research, Discussions and Brain Storming with her Network.
Pure Creativity sometimes comes, however it’s quite common the Result of lots of thought, hard work and keeping it in “The Back of Your Mind” for a Period of time, for to Building and Development, bringing the Idea to Fruition.
My Advice & Lessons here? Great Profitable Marketing is based on great Creativity and it Requires an Open Mind with tons of Brain Storming. Feel free to Push Yourself “Out of the Square” and there is nothing wrong with being a Little Crazy to show your Uniqueness- you never know when that Super Profitable Idea will come.
Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault”
Love your work, and thank You for the read, enjoy the thoughts, Edward Zia sign out – Stay Awesome!!