Fun, educational and entertaining – the 2017 Regional Business Awards for the Mid North Coast rocked!
It’s 10:27PM as I write this article in my beautiful room at the Rydges in Port Macquarie. I have had a few drinks (what a great time to write a blog) and enjoyed an incredible night with wonderful people at the 2017 Reginal Business Awards for the Mid North Coast.
These are the events where you get the best of the best when it comes to local Business Leaders, Entrepreneurs and Corporates. To get ‘Finalist’ in an award category is a mission by itself, with getting ‘Winner’ being even better.
As these awards play out, you not only have an incredible night but you hear the winner’s acceptance speeches. These are the rare, 1 out of 1000 type of characters who run at an incredibly high standard of living.
‘Stebercraft International’ won several awards including the ‘Regional Business of the Year’. When you hear their leader in action it’s pretty obvious why they have won.
During his first acceptance award, he spoke of a massive downturn that impacted his business. He explained how hard it was in Australia, so he marketed more overseas. He attended expo’s all over Australia and Asia, picked up lots of massive orders and turned a losing situation into massive growth.
You don’t hear this often in that when lots of people get downturns they fold, or never really get out of them for good. This powerhouse character was the opposite. I could tell that he took the so called ‘downturn’ as an opportunity to create something new for his business and life.
That is, his business took a hit and he MARKETED MORE!
This is music to my ears and my advice and thinking?
When you are losing in your business for whatever reason being wrong or right; don’t take it lying down. Do something about it. If your product is tired, update it. If there is a problem in your business, fix it. If you are just wonderful but need more customers, MARKET MORE!
That’s it! This wonderful man from Stebercraft summed it up beautifully. Losing is only fixed by winning and what better way than by getting more high value customers.
Love your work, thank you NSW Business Chamber for such a wonderful event and love your work friends. It’s time for us all to market hard and smile!
No responses yet