Doing your own thing and WINNING

I met a most likely new coming client yesterday for a great coffee / late light breakfast. I quite liked their energy and as I got to know them, their business and what is going through their mind right now; I was giving them advice and recommendations to kick off their marketing for a new enterprise. Interestingly as we spoke, they brought up key strategies that they have seen with some being done by the 'big shots' of the industry. I was asked and challenged a bit for the way I do certain things in my own business with lots of reasoned questions being asked. What was interesting about this and what I have found is that I have changed many things in my business away from what everyone else is doing. When I started out, I really did follow what the 'big shots' were doing and strangely I found lots of it to actually not work at all. I mean really not work and even lose me money. As I spent time reflecting on this I then did my own thing and then started to get massive results. It happens to many people I know too. They go to a seminar, ‘hear something’ out there and try it and don’t get the results. Equally speaking, we can hear something and dismiss what would have been a strong idea. The salient point being is that just because someone else markets or run their business in a certain way, does not guarantee it will work for us. Some of it may, however it may not work for some very valid reasons.  What is critical in this content is that we use our intelligence and look at what we learn in context. If say someone like a ‘big shot’ (and I mean that term loosely in context) did X marketing activity to get successful; it may not work based on timing. This is especially the case in the online world. Some years ago, you could have just done blogging and conquered SEO / Google by itself. Now, you must be on social media to get the cut through, repetition, traction and also the SEO. My advice and thinking? Please try things. Listen to what you hear out there. Be open minded. Be willing to be ‘wrong’ and try new things. However, don’t just do it without thinking. Really consider what you are doing, how it worked for the person in context and how of course you can adapt it to your own circumstances.  The better you do that, the more likely you shall get wins and reduce your losses. I love small losses (well I don’t like losses at all) and massive wins!  Go hard, win and get ready to kick butt in 2017. Love your work, thanks for the read and stay awesome friends!

Faith and doing it your own way is everything (thank you Eric Cartman and South Park)

I met a new coming client yesterday for a great coffee / late light breakfast. I quite liked their energy and as I got to know them, their business and what is going through their mind right now; I was giving them advice and recommendations to kick off their marketing for a new enterprise.

Interestingly as we spoke, they brought up key strategies that they have seen with some being done by the ‘big shots’ of the industry. I was asked and challenged a bit for the way I do certain things in my own business with lots of reasoned questions being asked.

What was interesting about this and what I have found is that I have changed many things in my business away from what everyone else is doing.

When I started out, I really did follow what the ‘big shots’ were doing and strangely I found lots of it to actually not work at all. I mean really not work and even lose me money. As I spent time reflecting on this I then did my own thing and then started to get massive results.

It happens to many people I know too. They go to a seminar, ‘hear something’ out there and try it and don’t get the results. Equally speaking, we can hear something and dismiss what would have been a strong idea.

The salient point being is that just because someone else markets or run their business in a certain way, does not guarantee it will work for us. Some of it may, however it may not work for some very valid reasons.

What is critical in this content is that we use our intelligence and look at what we learn in context. If say someone like a ‘big shot’ (and I mean that term loosely in context) did X marketing activity to get successful; it may not work based on timing. This is especially the case in the online world. Some years ago, you could have just done blogging and conquered SEO / Google by itself. Now, you must be on social media to get the cut through, repetition, traction and also the SEO.

My advice and thinking? Please try things. Listen to what you hear out there. Be open minded. Be willing to be ‘wrong’ and try new things. However, don’t just do it without thinking. Really consider what you are doing, how it worked for the person in context and how of course you can adapt it to your own circumstances.

The better you do that, the more likely you shall get wins and reduce your losses. I love small losses (well I don’t like losses at all) and massive wins!

Go hard, win and get ready to kick butt in 2017.

Love your work, thanks for the read and stay awesome friends!

P.S. Thank you to Eric Cartman and South Park for your inspiration. You just have to do your own thing!