It’s been quite a while since I used the Term “Marketing Smackdown” and it’s exactly that – it’s basically when companies get people that excited about their products / services that people start taking sides. One can see this often in areas such as Sporting Teams, Cars and also Technology.
Obviously I am a technology guy right on the side of PC’s / Microsoft / Google – fighting the evil forces of Apple and their “We are so like totally better ego” combined with average products that lost their edge years ago (and incredibly high prices to boot). As you can see, I am right in the thick of it.
Yes, I am a hardcore Microsoft PC guy and I love it. In fact, I am so known for that (and my love of my Surface Pro 3) to the point where people even rattle my cage on the topic. Be it awesome friends such as Grant Dempsey (MD of 4Networking Australia) taking photos of my banner with Apple Technology, or Martha Arifin (from Trusted Web Expert) tagging me in images of her iPhone 6 on Facebook – we all are enjoying the fine “Smackdown” that is playing out.
What is just uniquely beautiful looking at this from the perspectives of the Corporates is that we are basically “Playing into their hands”. Sporting teams are well known for this and in the case of Microsoft Vs. Apple – they reignited the “Smackdown” by putting the Surface 3 Pro head-to-head with the Macbook Air. Basically, they are trying to give people like me as much “Ammunition” as possible to tell the world how great their products are and the like.
This great fun experience of talking about the beauty and the benefits of Microsoft to Apple Lovers and got me thinking on a more personal level in that “How can we get people passionate about what we do as Business Owners?”.
I get that comparing Small Business Owners and Entrepreneurs like ourselves to a company owned by the Worlds Richest Man and a leading technology company (with very overpriced products of course) is a long stretch, but I do ask you to consider this:
“How can you market in a way to get people passionate about what you do?”.
This is not an easy question to answer, but if one does – the rewards can be extremely profitable. My thinking on the topic (as what I am trying to do) is really make sure your business has a clear point of difference. There is also nothing wrong at all to be a bit “Out There” and controversial in your views. If you say think something that you know is 100% correct and is rare for your industry, it’s great to really stand out and be direct with it.
For example, in what I do – not many people in my industry at all are as generous with information as I am. In fact, I often call people on that and demand decent explanations of why Mentors, Coaches and Consultants do have massive lock-in contracts for their clients and for whatever reason they are reluctant to give away information till someone signs the “Dotted Line”. I don’t have contracts or anything like that in what I do – and many of my old peers who criticized me aren’t even in the industry anymore. My views were controversial at the time, but it helped me get noticed and get successful. For me – my blogging experience now has helped me get more exposure and attention.
My advice? Think through of what you can say with 100% Ethical Integrity to really get people engaged and excited about what you do. Great Marketing gets noticed, so keep figuring out that angle to get you plenty of awesome attention.
Thank you and love your work Awesome Friends! Edward Zia
About the Handsome (he wishes) Author:
Edward Zia is a Marketing Mentor, Consultant, 4Networking Leader, Speaker and Lover of Awesome Entrepreneurs and Small Business Owners based in Sydney Australia. He spends his days helping the business community with Ideas & Strategies to help his clients get more profitable clients with greater ease, success and automation.
To learn more, visit www.excellenceabove.com.au and he so invites you sign up for Free Awesome Sales & Marketing Strategies + Ideas. If you like what you see, check out his Online Success Course “The Awesome Marketing Vault” – right here and love your work!