Whenever I talk to the Potent Topic of “Elevator Pitches” – it always generates quite an amazing response and gets lot of attention. I think Elevator Pitches in Small Business Marketing are always highly understated in their importance and if anything I have seen in my own business the commercial results of totally getting this right.
Small Business Sales & Marketing is a massive area which is certainly more of an artform than a science. Even though your Elevator Pitch may be just say 50 words, or 20 seconds of speech – it critical as it’s often one of the earliest experiences people will have of you and your business. Be it Face to Face, at a Networking Event, on your Website or even say a Facebook / LinkedIN Post or the like – you got to get across what you do, why you are awesome in as a compelling manner as possible.
I have found as well that coming up with the words is rarely the issue. The problem is that quite often we have TOO MANY words and it can be easy to lose the gems in all of the boring / uncompelling facts that people don’t need to hear.
To help with this critical topic, I did a FREE WEBINAR for the awesome community that was brilliantly attended and I have already a stack of leads coming in from it (so yay!). I trust you enjoy the recording below and if you need a hand with anything, feel free to visit the “Contact Us” page and drop me a line. Love to see how I can assist. Thank you from Edward Zia! Marketing Mentor who loves Awesome Elevator Pitches.