I am generally not a reader of books in a traditional sense.
I love more articles, watching political videos on YouTube and following great bloggers. In fact, it’s been years since I have sat there and read a book in the traditional sense; however, there are times that warrant exception to this.
“Win Bigly: Persuasion in a World Where Facts Don’t Matter” is his book that Scott Adams made numerous references too in his Twitter / Periscope videos.
Scott Adams of course is the creator of the Dilbert series (an intellectual satirical comic on Corporate & Workplace Politics).
Scott spent lots of time talking about how Donald Trump made it in the 2017 elections through his elite skills of ‘persuasion’. It studies exact moves that Trump made in terms of making great moves, damage control and how even he kept pivoting against Hillary Clinton who was making great attacks against him.
Even though it talks politics; it focuses on the art of persuasion, giving the reader many great examples as to how to become more persuasive.
As a Marketing Coach & Entrepreneur, this is extremely valuable, and these are the top 3 insights and lessons it taught me:
– With persuasion, it’s not about right or wrong. It’s about optics. How you look, what people think and how to shift perception.
– One can change perceptions real fast and get supports on one’s side with great examples.
– When one is taking damage, this is when persuasion it’s critical. The sooner you persuade better is the faster you can get winning again.
I downloaded it on Amazon Kindle and purchased the ‘Audible Narration’ upgrade. It’s read out by Scott Adam’s himself and is voice is like chocolate.
My advice and thinking? If you need to work on your ability to persuade like myself, this is a great and fun resource. I got lots out of it and shall be re-reading / listening to it many times to absorb the many lessons.
Thank you Scott Adams! 5 Stars and “Win Bigly: Persuasion in a World Where Facts Don’t Matter is highly recommended.