In total irony, as I sit in a seminar watching the Technical Genius Sean Pieres from MindArc Digital Agency speak on eCommerce and Online Marketing – I realize that I am Blogging about Sean in the site his company built for me.
Sean is a keynote speaker at the Australian Franchise Support Alliance and I am loving his views.
My original business when I started out as a Sales & Marketing was very “Real-World” in the respect of working my butt off to get clients through Networking Events. This was a great start to my business and I eventually I reached that point where I had a full client book and in order to expand my business, I either needed more staff or employ more Automation.
Hiring staff wasn’t my thing and I felt that Online Marketing, Online Products and that type of focus was very important for me. This has totally changed my life for the better and what was an interesting part of this direction was choosing my Digital Agency to support me.
Matt Craig, Sean Pieres, Brendan Cipollone & Cam Gomes have been that agency and have kept me barely sane through a 12 – 18 month long project of building my Online Strength. What I have learned from this experience and advice I give to my clients (in particular Consultants, Coaches and Mentors say selling information) is that in order to Success with an Online Product YOU REALLY got to be thinking 12 – 18 months ahead as it’s a medium to long term project. Talking say an Online Product, I made a massive mistake of building it and then realizing I had no brand awareness. This meant I then had an “Online Product” on the shelf and I had to build my reputation first.
As I am the first to believe you should “Hire Your Weakness” – I have loved doing that with MindArc Digital Agency. They totally rock in the space I am in and I so owe them.
My advice? If you are going to Walk the “Online Marketing” path, please don’t think you will do it in 3 months like I did. It’s a great 12+ month project, but as you get there – it’s a wonderful profitable feeling.
Thank you MindArc and thank you for the read Awesome Friends!
Edward Zia – Marketing Mentor and Lover of MindArc Digital Agency!