As time passes I have found over the years that life becomes more complicated by it’s pure nature. Be it your business gets bigger, you get promoted at work (say if you are an employee), you get married, have children, your parents get old – you get the drift!
This of course applies in almost every area of life and bringing it back to my own sandbox of Sales & Marketing (in a Small Business Sense) it can be very true as well. For me I am engaged, have a 5 year old step-son (pictured), help run the 4Networking Australia Business Community, got an amazing base of clients and am busy building myself in on Online Sense (hence this blog you are reading now as part of my 24 / 7 Automated Marketing Campaign).
Basically, my life is way more complicated than what it was say 4 years ago! This is a good thing of course as it’s being “Complicated” with a great family and success and what I have found overtime is that in different ways you need to “Simplify” what you are doing as much as you can.
In my case, as there is “so many things I can be doing”, I have had to make some key decisions to make my life as simple as possible. This allows me to focus on the highest value activities possible so I can best get what I want and get it all done! I have found this for the awesome clients I have been working with too. Be it you are 55 or 25, it’s the same thing! You want to simplify things as much as you can and some examples I have done have included:
– Getting rid of memberships to clubs and coffee discount cards (keep my wallet clean!).
– Put the tabs I need on auto-load on my Chrome Browser.
– Don’t buy extra stuff that gives me something that takes up space.
– Staying neat as I can so I don’t get “Messed Up at Home”.
– Moving on from people taking advantage of me (be it sucking my energy, using me for free / not paying – basically bad people avoiding them).
– Going to less networking groups, but developing deeper relationships with people.
– Compressing appointments into singular days as much as possible to cut on travel time and to allow free slots.
– Using my Virtual Assistant and Accountant as much as I can (thank you Lauren Watts).
Basically, I have been doing my best on all areas to keep it as “Simple” as possible so I can focus on what I need too. In fact, some words of inspiration has come from a great “De-Clutter” Coach I know by the name of Christine Deutsch. She is great and has inspired me to get things as “Simple as Possible” so you can do what you need to do.
My advice and bringing this back to Sales & Marketing? Make sure your life is as simple as possible, make sure you aren’t screwing around in your business and you are focused on “High-Value” activities as much as you can. If something isn’t right, change it, tweak it and make it the way you want. One of the perks of being a business owner!
Love your work and thank you for the read. You rock from Edward Zia!
About the Time-Poor yet Very Focused Author:
Edward Zia is a Marketing Mentor, Consultant, 4Networking Leader, Speaker and Lover of Awesome Entrepreneurs and Small Business Owners based in Sydney Australia. He spends his days helping the business community with Ideas & Strategies to help his clients get more profitable clients with greater ease, success and automation.
To learn more, visit www.excellenceabove.com.au and he so invites you sign up for Free Awesome Sales & Marketing Strategies + Ideas. If you like what you see, check out his Online Success Course “The Awesome Marketing Vault” – right here and love your work!