There is an extremely intense discussion, debate and review we are doing in my business right now (lol). There are two camps in that, should I wear a ‘Black’ or ‘Red’ top.
As part of my gradual makeover, I now have my own line of Lacrosse Shirts. I love them, upmarket Casual is my total brand I have several colours now; Black, Red & Cyan.
Cyan is the soft colour for the weekend (not good for business), however ‘Black’ & ‘Red’ solid colours have become my business colours. In terms of colour psychology though, they have different impacts on people and I even notice it in how it impacts my own mood. If I:
– Wear ‘Black’ I become more authoritative and become more commanding.
– Wear ‘Red’ I have higher energy and am more fun.
I really do feel the changes on how people respond, and my awesome Stylist says the same thing. I have found that for NSW Business Chamber, the “Black Suit” is the way to go. I need to be commanding there to keep hundreds of people in line and engaged.
For my own Profitable Marketing Events, I must be more fun and higher energy to serve the audience more and get more sales. In fact, when I have worn red at events, it’s been much more fun.
So, I am wearing red for my event tomorrow night.
My advice and thinking? Think very carefully about what you are wearing and select the right colours for the right application. To get sales and inspire; red. To command and manage; black.
Watch this space and think about your own colours. It’s worth it!
Love your work, thank you for the read and stay awesome friends!