One thing that business has proven to me over the years are the “Busy / Peak” times and the “Quiet / Trough” times which come, go, come, go and the like.
For me, 2015 has been a massive year for me already and I am very lucky to feel my own business going to that next level. My bank account loves me and I love my clients which all sounds great.
When one gets busier, one reality that comes to be is just the pure reality of “Peak Loading” & “Massive Workloads”. I was at a recent event and we had a Business Coach talking about this concept and I asked her a question about the reality of busy times. I recall she gave me the throwaway “Oh just delegate Edward and I am so Awesome and you suck for even asking such stupid question”. I don’t think she really understood how to answer my question and just gave “Delegation” as a poor answer which was meant to solve all my problems.
I am all for delegation, process and the like – and it’s important. However, regardless of how many staff we have – reality just kicks in and at times we just have to do the long hours. A very special person who I have a great respect for (who know who they are) has been knee deep in client projects, I have been preparing for tomorrows Marketing Workshop and many of my clients have just been flat out working away.
Of all the successful people I know, they at times do have simply massive workloads and I have noticed that they get more efficient, they get it done and at all times they are doing their best to pass on the workload as time passes.
My own understanding of this topic has been that at times, life can be super busy and the trick is making sure the hours are very efficient.
One key thing I have noticed in my own game is that:
I am just as busy as I was last year, but the work is more awesome and I am making way more money!
The key lesson(s) I think I have been reminded of as of late is that there are just busy times in business, you got to delegate / outsource whatever you can and you must make sure that your hours are productive / commercially viable.
Probably about a year or two ago in my business, I was busy working with the wrong people and this cost me big time. I would burn lots of hours, not get paid and otherwise act in a way which wasn’t good for me. These days, I am busy with the right / awesome people and also investing into Automated / Leveraged Marketing and it rocks!
My advice and thinking? Enjoy the busy times, make sure it’s making you money and when you have a chance – pass on what you can so you can focus on higher level activities.
Love your work and I can’t wait till our 90 Days of Profitable Sales & Marketing Workshop – tomorrow from the time I have written this article. Thanks from Edward Zia!