This article has been dedicated to the fine Robert DelVecchio from IT Support Guys. He is a fine Italian-Australian Man who is busy working away on taking his business to the next level.
One thing that I love about Robert’s approach is his appreciate for “Grass Roots” Marketing / Sales. That is, I am in love with Facebook & LinkedIn and all that – but for many business owners (including myself), businesses are rarely built from sitting back and doing Facebook Posts.
They are won by consistent Sales & Marketing done non stop Face to Face Selling! That is, by meeting other Business Owners, Squeezing Palms, Doing it All the Time with a Compelling Fair Value deal, one can’t go wrong especially when the law of averages play out! In speaking to Robert today, it reminded me and helped me focus on my clear appreciation of how Face to Face Selling works for many Small Business Owners.
The ones that make it, I find do the Same thing over and over again! That is, if they Cold-Call, they knock on the same number of doors each week – if they are more like me and in “Trust-Based Selling” they are meeting everyone for Coffee and Buying Lunches every day each week!
In fact, here is my top “Face to Face” Strategy Guide written late at night:
– Be consistently Selling!
– Look wonderful yourself.
– Have great Sales Materials to Back you Up!
– Have a great Service / Product with Fair Prices.
– Approach the right people in the right context.
– Give and Gain – and Ask for the Sale!
– DO IT OVER AND OVER AGAIN!
And that my friends is the big secret to all this. You aren’t doing it here and there, but ALL THE TIME so you get the simple exposure. If you meet say 10 x People, selling can be hard, but if you meet 50 x the results are almost guaranteed assuming everything is commercially sweet!
I hope this inspires you and a big thank you from Edward Zia for taking the time to read this one. If you like what you see, make sure you check out the Awesome Marketing Vault – one Awesome Online course for Success!