Powerful and a unique powerhouse – Parya Zaghand rocks and watch this space!
I had an amazing week in my business. Quite easily it was one of the most fun, progressive and active weeks I have ever had in the many years.
One day was fascinating in particular where I was taken out to lunch and dinner by amazing people. The dinner was amazing and I finally caught up with a very ambitious leading ‘Foodie Entrepreneur’ by the name of Parya Zaghand.
Parya is a Persian Spice Trader who has cracked the market with her amazing business by the name of Saffron Only.
We actually met a few years ago just when her business started (and I was emerging in my own) and even though it was a very brief encounter; we both clicked, connected on Social Media and in an amazing way became ‘pen pals’ (if I can use that very old term) over a few years.
Eventually we spoke and caught up and she has done an amazing job in such a short space of time making it as one of Sydney’s top Saffron Traders. I can only commend her hard work and dedication in that I certainly knew her before she ‘made it’ and it was a result of savvy hard works.
What was interesting about our discussion that I am still thinking about to this moment is how Parya has done it and what she is planning now. At a very high level, I think Parya has one because she has really ignored the masses and gone after success in her own unique way:
- Firstly; if you speak to her she is a very unique and powerful character. Lots of internal drive and a clear vision of what she wants.
- Secondly; her products are incredibly unique and rare. Saffron by weight costs more than gold and the Persian grown is known as the best.
- Thirdly; her website and marketing is quite strong and she (without blowing any confidential details) if going to the next level in what she is doing.
My advice, thinking and lessons from Parya? Don’t worry about everyone else. Focus on something unique you can bring to the world and stick to that. Do it your way, set your own goals and have your own leading mindset as to what to do with your life.
The rarer you are / what you do, the more one shall stand out and win.
Thank you for the read, full appreciation to Parya and check out her website here, you will love it.
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