A fruitful visit out and about this morning told me some good news lol!
It’s a beautiful Saturday in Sydney that looks like it’s turning with rain. I got up in the morning, hit the gym and it by the time I got back home it was already a day in itself.
As I sit at my beautiful Windows 10 Desktop PC at 2:37PM Sydney Time, I was reflecting on three key events that confirms my marketing is working in just today:
– Event #1: I get an SMS from a friend who lives in our apartment block. He say my Facebook advertisement in his feed!
– Event #2: I get a call from a staff member of a client asking me about a business concept they are working on with one of their clients. Cool!
– Event #3: Whilst at the gym, someone recognises me on Facebook and says hello and wants to speak more about my services.
– Event #4: At least 4 x shares of my content.
– Event #5: A few people are saying hello over Facebook messenger!
Even though I have lots of work to do on my business (and I am even doing another take of my FB video ad on Monday); I know my marketing is working.
It’s getting attention, it’s positive, people are liking it and this is just a Saturday! I am pretty beefed actually in that I only remember a year or so ago I had nowhere this amount of support or people making contact.
My advice and thinking? Marketing is critical and when we change something or start something new; it often has wide impacts across the business.
You can tell when something falls flat and you can tell when something is working. Beyond say direct clicks or impressions; generally speaking lots of cool events like this start happening.
Keep improving your marketing and what you are doing whilst being sensitive to the world around you. I know for example my marketing is going 10/10 in terms of awareness and people liking me; for conversion I give myself 4 / 10.
But watch this space though, it’s going up 🙂
Love your work, thanks for the read and stay awesome!
2 Responses
Hi Edward,
Years ago, as a network marketing professional who has lots of experiences in networking but lacking knowledge and skills in marketing, I struggled!
Now, I totally agree with you that ‘getting attention’ is crucial. Some people are positive and supportive of what we do, some are just the opposite. The wonderful thing is that we do get to choose to associate with people who align with our values and beliefs!
Awesome sharing! Love the simple check list that you share to show what is working. I’d like to add that when you have (random) friends who would like to connect with you on LinkedIn or Facebook, it shows that you are attracting the types of people who want you to be in their circle of friends!When you have some of those friends becoming your clients or business collaborative partners, it is working!
Viola Tam
Love your work Viola and great thinking here. You know my story – I reached a point where the pond I was in weren’t the support I needed and it forced me to grow, evolve and push myself harder.
It’s all change for the better and love it. Great post and stay awesome Viola 🙂