Our most recent Profitable Marketing Evening was one of the best we have ever run. I know I say this almost every time, but it’s true!
The people were wonderful, I got 5 x wonderful meetings (yay) and everyone has reported wonderful experiences.
So, everything is wonderful, right?
NO! Once you do an outstanding event the pressure is upon us to fill our next event and make it even better than the last one. It’s exactly what I am working through now and when it comes to filling events one after the other, it’s a lot of things one well to make it happen.
A key part of this is directly inviting people you want at the event. I browse my LinkedIn and carefully select people to invite and there are key considerations in which I make:
– Will they love it?
– Will people love them?
– Will they be great potential clients for me?
– Will they be wonderful and enhance the experience giving a wonderful win / win?
When you run events it’s critical that you have the right people along. I know people which I am ‘okay’ being connected with online, but I wouldn’t want them coming to my events anytime soon. I wouldn’t feel comfortable and members of the community wouldn’t like them either.
Talking to the positive; when you invite the right people, it becomes an incredible experience for everyone.
Be selective, think it through and think of it like a party. Bring in people that want to be there who people want to see and you shall be up for a wonderful time.
Love your work, thank you for the read and stay awesome friends!