Hello Awesome People!
The landscape of Marketing has changed quite a bit in the Past Few Years. In the last 18 months you can really see the changes on the Facebook Advertising Platform.
One clear trend I have found that has impacted my own Business / Marketing thinking is exactly this – be it I am selling an Online Product, inviting someone to visit a Networking Event, my own Private Mentoring or the like – THERE NEEDS TO BE A LEVEL OF TRUST FIRST.
Quite recently actually I have been doing lots of Facebook Advanced Advertising Work on my own Business. It’s been a great Experience and it has Tested a lot of my Thinking / Theories out, Investing with my own wallet as Guinea Pig (as I always do before I advise my Clients).
As a Marketer, I have always had it drummed into me “The Importance of Building a Relationship” first. And when you working on the Facebook Advanced Advertising Platform, you will find that out really quickly.
Basically, if you are say Marketing to someone who doesn’t know you – (say someone who doesn’t “Like” your business page yet) you will probably get a very poor response to your Page / Product / Free Sign-Up / Offer. If you say Market to someone who loves similar Content as yours, Following your Stuff and say has been “Facebook Stalking” you for 3 months, you may certainly get a good Response in this regard.
What all my results from Facebook now is Proving, is exactly what I have thought all along:
“Relationship First, Selling Second”
Does this sound Obvious? Of course it does! However, applying to our Business & Marketing can always be a Challenge, as a small business Owner. Especially if you say want NEW CLIENTS ASAP – it brings up a Challenge in that how do I get the sales without a Relationship?
My short answer is that you don’t. Your Goal and thinking is to Build a relationship as quickly as possible on Integrity and Trust.
This may be you giving away Complimentary Information, Solving one of their Problems on the House, having a free Demonstration or say even a Guarantee Period.
My advice and thinking? Build your Small Business Marketing & Value Logic around “Relationship & Trust” first – there is no difference whether in the Real-World or Online.
Hope you enjoy this one and thank you from Edward Zia!
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Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!