At our ‘Profitable Marketing Meetup’ the other night, I was very lucky to have Wayne Wanders as our expert speaker.
You may have heard of him before, he is a top money guy that is in the zone and knows exactly what he is doing on many levels. He was our Guest Speaker at the event and he spoke about a great topic I love, the “Lifetime Value” of our wonderful customers.
Wayne made lots of great points on this area and the one which I totally loved was how we must look after our customers big time, much past the short term.
You know it and I know it when we spot customers that just don’t love us, but just love our money. You know when you are just a ‘transaction’ and not a real person and Wayne really spoke as to the opposite of that.
Great customers become friends, they get looked after, they stay longer and spread positive word about what you do.
My advice and thinking? Remember that your customers are people and you treat them great and love them, they will stay longer and do more! It’s also great for them too, as there is more room for you to look after them.
Wayne is on the money and I love his work. Make sure you connect with him!
Thanks for the read, here is to loving our customers and stay awesome friends!