“Marketing” is a massive area of business in itself with plenty of different elements and facets of how it works and what it does. It can be used for anything from changing public opinion, stopping a negative behaviour (such as in say Car Accident Prevention commercials) to more commercial motives.
In Small Business it is quite often for the obvious of why you are probably reading this article – it’s to help one get more High Value and Profitable Clients. My Premium Online Community “The Awesome Marketing Vault” mostly talks about Marketing from this viewpoint.
Where we use the term “Premium Identity” this is basically that your “Whole Identity” to the market looks attractive and encourages people to purchase from you. Talking in a particular example (say Coaches), you get Coaches which are brilliant, ethical and know what they are doing – however, they may have cheap business cards and may be in poor physical health sending the market “The Wrong Image”. You may say have an Accountant who is technically brilliant, but is scruffy, drives a “Paddock Bomb” of a car and then talks about how to help people make money. Obviously they have a “Poor Identity” which doesn’t lead to getting new clients.
Talking about my own experiences, I have been on this journey myself. I started out originally with poor business cards, I was overweight, I wore quite boring Corporate Clothes and I BARELY GOT ANY CLIENTS.
Overtime I worked my butt of to improve my own “Premium Identity” and I coined the phrase “BMW / Audi / Mercedes Look”. That is, my own thinking was that someone doesn’t know me – but when they first see / meet me (be it Face to Face and get my business card, or say see a Facebook Advertisement or whatever) – they think: “This Guy is a Trusted Market Leader”. This resulted in me getting LOTS OF CLIENTS and building my business – be it the fact I am here to write this blog article.
With a very shoe-string budget, this is what I did which made my business happen:
1) Get Some Business Cards.
2) Get a Professional Headshot Photo.
3) Get a New Logo Designed Professionally.
4) Get New Business Cards.
5) Get a New Website.
6) Get a Promotional Video.
7) Get a Corporate Profile / Sales Material.
8) Get a Makeover / New Clothing.
9) Upgrade Phones, Mobile Computing & Tablets.
10) + Continual Evolution.
Looking back on it, I probably should have got the Logo, Business Cards & Photo done first and it’s always a challenge of balancing out the funds you have.
My advice & thinking? Graphic Designers will love this post as this is where I would to like to send you. I know a few great ones if you need an introduction they can help help you get the right “Visual Identity” all happening. They are a great place to start for most businesses and once that is out of the way (as it’s a big job in itself) it’s all about the other layers of business and marketing.
Love your work and thank you for the read lovely friends! Contact me if I can be of service to your awesome self and if you like what you are reading – I’d love you to check out my Premium Online Community “The Awesome Marketing Vault by Edward Zia” – full of great Strategies & Ideas to get more clients. >> Right here folks!