“Positive Thinkers”: Sucking you dry One Carbon Tax at a Time!

"Positive Thinkers": They love emptying your accounts to buy their Mansions!

“Positive Thinkers”: They love emptying your accounts to buy their Mansions!

Have you noticed that whenever there is something out there that, shall we say – “Has a big problem with it”, “Isn’t based on Reality” or even if is “Very Dodgy”, they always try and avoid the substance and do the whole “Positive Thinking” Hype thing?

The Carbox Tax lately is a real nice take on Positive Thinking.  Agree with it or not, it obviously will hit everyone’s hip pockets and make life even tougher in Australia (with the supposed gain of reducing our emmissions).

Obviously it’s a really hard sell (support it or not), so this is where the “Positive Thinking” tool-bag is pulled off the shelf.  Let’s get in Cate Blanchett, some other Australian actors and forget about all the “Day to Day Obvious” problems and focus on a nice big sunny future.

Interesting? Also with that lovely Pyramid Selling Scheme (from that certain MLM company where they always try and trick you into coming to their “Rha – Rha” meetings) – it is exactly the same tactic.

There is no “Substance” or reality and the Policies / Pyramid Scheme / Scam isn’t sold on credible results, analysis or relastic outcomes – but “Fluffy Clouds”, “Lying on a Beach making millions” or the Carbox Tax “Stopping worldwide C02 emissions”.

This is what you got to really watch out for – especially more these days.  Not just the Labor-Greens Government, or Cate Blanchett trying to look cool with her Hollywood Peers or even the annoying guy trying to con you into a dodgy pyramid scheme to go and fleece your mother, father, brother and sister – people are doing it very hard these days in Australia.

Desperation brings out the best and worst in people.  Desperation makes some people work harder and come up with great ideas to help the poor and their families, but then some come up with new “Con-Schemes” designed to make you suffer and buy them nice mansions or send their own kids to Private Schools (while you deal with the Credit Card debt they helped you create).

So remember boys and girls! Be careful out there! Keep a critical mind, think independently and don’t be suckered into stuff!

Am I saying be sceptical? Absoultely! Remember – the only people who don’t want you to be sceptical are trying to often sell you overpriced rubbish – or new taxes which will send jobs to China.  I wish I learnt this 20 years ago!

Why do some stick to “Vague Positivity” Over Real Benefits?

I Think I am Buying The House – Right?

After my great experience last month with people tarnishing “Positive Thinking” by using it to try to manipulate me into joining their Multi-Level-Marketing Scheme, it took me back to what this lovely old Greek Millionaire told me when I started my first Marketing Manager job in Hobart:

[In a Thick Greek Accent] – People don’t Buy Advertising, they Buy Good Quality.

This business attitude (which obviously works for this man who owns many properties across Hobart) really got me thinking for years.  Ironically today, we see only too many companies that are as “Sleek” as can be.

You buy their goods and ouch! You get totally burnt – yet the Advertising was so Good! In terms of those people trying to manipulate me into some of the poorer MLM (Multi-Level Marketing) schemes out there – I really think they know their product is weak, so their only hope is by bringing out the “Positive Charm”.

It’s a real pity, I actually do quite like “Positive Thinking” – however, unfortunately many have figured out it’s a great way to your wallet or purse.  In my own business and learning from others is that at the end of the day, people have two questions:

– Will Your Product Help Me?

– Can I Trust You?

After working in Marketing for a while now, it’s fair to say that many people are sick of being ripped off and consumers today can really see through the “BS” and just want to know what is relevant to them!  For example, if you are a Website Designer people want to know the benefits i.e:

– “My Great Websites will help you sell more Online. We use the latest in Website Approaches and work closely with Google to ensure they get a strong presence. Here is what some of my customers have said…”.

This is much more powerful than “Positive Fluff” which says:

– “Do you want to achieve your dreams? Have ever lasting Milk and Honey flowing in Abundance? Learn about my websites now!”

Many (including myself) have learnt the hard way – don’t BS people and cut to the chase fast! I totally love Positive Thinking, but not how some charlatans abuse it!

I wish I learn this stuff 20 years ago!

[Edward’s Comment years later after writing this article: That “Good Quality” reference has been proven true over and over again. It not only built my business, but I used that thinking to help turn around of dozens of fledgling businesses that lacked that strength in their own models].