When it comes to ‘Visual Marketing’ as I put it, it comes down to really grabbing attention and focus.
Be it you are creating your own business cards, creating sales material, putting together compelling websites and the like – it’s critical to have something that cuts through the clutter out there and steals focus.
I have asked this question before in workshops which is basically:
“How many different marketing messages do we see a day?”
In short, it’s at least 20,000 many studies show (some say 60,000). This is a lot of messages and remembering this makes me always think “Whaoooww! How on Earth do I compete with that?”
The answer is that we must cut through clutter and one great example of that I really like is where I parked my car today. I was very lucky to meet with Martha and the awesome Roula Tannous.
I was a few minutes late (which sucked and I hate being late) and as I parked I noticed the two key warning signs of “Sulphuric Acid” & “Sodium Hypochlorite”. You couldn’t miss them and in pure humour, I had to post to Facebook the ‘Great Safe Place I parked’.
As the humor subsided and my day continued, I couldn’t help thinking that even though this was a warning sign, it was awesome marketing!
It was the morning, so I probably saw say 1,000 marketing messages already – and this just stood out. It got me thinking about how we can have Marketing Visuals that just stand out as awesomely as this?
My advice and thinking? Like the Chemical Warning Signs that stand out, it’s great to come up with Visual Marketing, Signage, Logo’s, Colours and the like that totally stand out.
I personally like the contrast of colours, using extreme words, cartoon graphics (as you can see on my site) and anything that positively grabs attention.
Think about your own business, even hire a great Graphic Designer to help!
Love your work, thank you for the read, good luck with your branding – of course, Stay Awesome!