Great design. Doesn't cost much and makes a top first impression. Worth it!

Great design. Doesn’t cost much and makes a top first impression. Worth it!

For my Graphic Design clients and friends; you are going to love this article!

It’s 2:38PM Friday in Sydney as I write this article and I have just finished following up on about 15 people I met last night at CBD Sydney Business Chamber. It was a powerful event with people from A-List companies right through to start-up entrepreneurs who are getting into the zone.

As I try and spend Friday afternoons at home to rest up and close up things; I was working through each of the business cards. Personally I add them to my Outlook, Social Media and send them a thank you email.

Card after card; you can really tell who has tried to design their cards themselves and who has got a professional. There was even one card which had no email address on it and the phone number must have been about 4 point text.

Why? Why? Why?

It’s nuts in my book. You spend all this time training, setting up your business, going to networking events – all to ruin the edge of your work with a poor quality business card. I am only talking a few hundred bucks to get something decent which makes all the difference in mastering that first impression and getting results.

I am not a graphic designer, hence I hire one. It’s a great move. My cards look fantastic, everyone loves it and it has contributed to me getting hundreds of clients over the years I have been in business. 1,000 of them cost about $500 (being heavy plastic) and it’s worth it.

I have known clients and friends NOT to hire people based on the first impression created by their business card. If it’s really bad, people assume you are not serious about business and no way they are going to hire you.

My advice friends? If you have great business cards you rock.

If you don’t, I want you to rock. Get a great graphic designer. Make it beautiful, print it on good materials (be it thick paper or heavy plastic as I personally like) and I promise to you sales wise you will get your investment back in no time.

Seriously friends 🙂 Do it!

Love your work, thanks for the read and stay awesome!

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