Nothing like being as focused like a laser.  Especially a shark with a frickin laser attached to his head!

Nothing like being as focused like a laser. Especially a shark with a frickin laser attached to his head! (Thank you to Endo for this one!)

10,600+ Words and been a few days since I have written a chapter / tip for my Small Business Marketing Book.  I hope you enjoy this one!

16. Laser-Like Focus: Sharks with Laser Beams attached to their frickin head. Yeah!

As I sit here writing this article, I just had a four-year old crying in my ear in that his mummy wouldn’t fetch him a glass of milk right during her dinner. It was quite annoying especially after a long day and it inspired me to write this section of my book. It’s very distracting and I thought it was time to walk the talk – write while there is noise and being forced to practice my abilities to focus.

The reality is that in life and business there are many multiple distractions that make our jobs difficult. The funny humour with all of this is that sometimes it feels like life is “sometimes messing with you”. Especially if one works from home or even in a busy busy office – it’s very hard!

This is where you got really know what you have to do next, have a great mental filter and just get the most critical jobs done that day. Personally some of my own personal mistakes in this area is overusing Facebook, Opening an Email that comes in while I am writing another one, getting up from an intense task ½ way through for no decent reason or even worse – finding something else to do and procrastinating! I don’t do that much anymore, but as a “Start-Up” it can be a very easy trap to fall into.

My cure and advice for this type of behaviour? Stop doing it! Start “Forcing” yourself to focus more and over time you will get better and better. Life I think is a permanent work in progress, so just push yourself that 1% every day! That way, you can keep your sharp eye on those important Sales & Marketing Tasks! This brings me of course to my next insight:

Crazy Persian’s Small Business Marketing Tip #16:

“Focus that bit more each day. It gets that little bit easier!”

Simple? Yes. Probably heard it before? Sure. Obvious? Of course. Easy to do all the time? NO! But all of your awesome skills and contributions add up to that better result!



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