With exception of a few cases, for most Small Business Owners & Entrepreneurs – Cold Calling is one of the worst Sales & Marketing Strategies ever.
I hate doing it personally too and I have had countless clients that have hired me very nervous thinking they have to do Cold Calling or I am going to tell them to do so.
When I give them a bunch of strategies and tell them NOT TO DO COLD CALLING I can see the immediate sigh of relief and if they are female – I may get a hug at the end and if they are dudes I may get a “Bro-Down” fist punch or an extra strong handshake.
I have found better strategies to always have been Business Networking, Referral Networks, LinkedIn & Blogging to name a few and there are lots of reasons why Cold Calling Sucks and here is why:
Weak ROI & Return on Time: If you are starting out and have no choice – it can make sense, but later on – it’s a very bad idea. It usually is very low returning in terms of time.
Can be weak to get appointments: If you are say making phone calls – this often sucks makes no sense at all. You can be calling for days to get nothing – or very low value appointments.
You look desperate: If you are so damn successful, then why are you desperate on the phone?
If you do get a meeting, much less conversion: Put 5 x Cold Meetings up against 5 x Warm Meetings – you would be 0 – 1 / 5 cold, and maybe 1 – 3 / 5 warm.
Soul Destructive: Very few people only enjoy it. Most (including me) hate it and find it a non-fun painful experience.
My advice? Unless you are in say a very tight niche (as there are some cases where it does work) really try and stay away from it. Get introductions to people – that is the best way to do it. If you have no one to get introductions from, go Networking – make friends, help them and ask for help in meeting the right people.
When you go in warm with a great intro, your odds of success goes through the roof!
Love you work, thanks for the read!
About the Cold Calling Hating Author:
Edward Zia is a Marketing Mentor, Commentator and 4Networking Leader who really doesn’t like Cold Calling and loves tactics & thinking that helps Small Business Owners nail their Sales & Marketing. Read more of his blog to learn more and if you like what you see – check out his Premium Home Study Course, “The Awesome Marketing Vault” >> Right Here!