This photo was taken in my late 20s and I started thinking about blogging. Some years later it all begun!
Whilst I was browsing Facebook, I saw a question from a friend talking about starting a blog and asking for some insights on how to get into it.
That got me thinking on many levels and I have been blogging daily for what must have been three years now. I actually started blogging long before that and played with many things till I got the formula today that works really well for me at “The Edward Files”
When I first started blogging daily; I got my first client after about 2 weeks. That kind of blew me away and today it’s been that powerful support to my own marketing strategy. What’s worked well for me and hundreds of people who I have helped educate in this area includes the following:
1. Know your angle and know your audience: I write about Marketing and the Live of an Entrepreneur (me) to an audience of aspiring business people. It helps me get lots of clients as I am talking about what I do.
2. Blog on your business website: Putting it on your website is quite important as once people are on your site; they can check out your services and say may get picked up by a remarketing pixel (if you are using that tech).
3. Tell your story like you are talking to a friend: I go about my life every day looking for a great idea. Steve from Facebook made it easy for me. Here, I am telling my story like I would to you face to face.
4. Just start: My early blogs were not exactly awesome. But they are now.
5. Consistent Play: Blogging daily is very powerful. It’s not easy, but once you get into it – it becomes not only a marketing activity, but a therapeutic part of ones life.
6. Great graphics: I like putting in a good photo that I either took or something from pop culture. It all works.
7. Share it everywhere! LinkedIn, Twitter, Facebook, your emails – get it out there!
My advice and thinking? Get your web person to put a blog section on your website or if you wanted something seperate, check out wordpress.com (where I originally started).
Write great articles and your early stuff will be rough, but it gets better and better.
Love your work friends, thanks for the read, good luck in your blogging adventures and stay awesome!
2 Responses
Thank you for your great practical wisdom……and not just on blogging Ed.
In following your mentoring advice, I publish a weekly blog on my website and as you say it’s a work in progress!
Thank you for your inspiring stories to get us to take action, find our platform and express ourselves.
Thank you awesome Francois! You rock. It’s a funny one with blogging; it’s one of those techniques (forgetting I got a new early client from it) that seemingly in the moment does little but as one does it forever it becomes incredibly powerful. I have totally come to love it over time.
Stay awesome and I am about to share some of your fine work actually! 🙂