It’s boring that’s why. I don’t mean the Middle East is boring, I love Dubai and I certainly do want to visit again as I finish things up and the like. I mean when I say I am “Persian” in the Middle East people are like “Yeah so what?”.
Being a bit like my Gay Friends, I kind of use my heritage as a bit of an angle to obviously gain attention and to create a bit of a “Stir” which I quite like. I have quite a few gay friends and even though I not gay (not that there is anything wrong with that quoting Seinfeld) – I used to cop a lot of discrimination as a child and I am like the other extreme now. As a child I was ashamed of who I was and I am like “Yeah I am Persian – come and get me” with a smile type of thinking now (a Persian Mardi Gras maybe?).
So what do I do about it? Go a bit nuts, join the Military and then one day brand myself as “The Crazy Persian” in my business. This works great in the Western World, but on a funny note – it’s not funny at all in the Middle East, the joke doesn’t make any contextual sense anymore.
So there you go! I am like bummed out right now. I just have to rely on my personality and I can’t use my own “Racist Branding” to get attention here. So I have put on my loudest Hawaiian Shirt and I am going to at least think of some whacky things to say.
My point to this article? I learnt a bit more about “Context” when you make jokes and sometimes my articles turn more into rants like this one.
In light of that, I can’t wait till I hit England where it will sound whacky again!
Edward Zia – Marketing Mentor and “Crazy Persian” in the Middle East!